CRM&MARKETING AUTOMATION SPECIALIST
De'Longhi Group
Treviso, Italy
2 gg fa

Job Responsibilities

The CRM&Marketing Automation Specialist is responsible for acquisition of users for direct engagement, development, execution and continuous refinement of multi-channel consumer relations, focuses on the definition, design and improvement of customer journeys to build and nurture customer relationships and increase Customer Lifetime Value.

The CRM&Marketing Automation Specialist has a clear understanding of how to leverage consumer behaviour, lifestyle, transactional and demographic data in order to deliver relevant and timely marketing programs through multiple communication channels.

He / She will will :

  • Work closely with the local teams with the objective to plan and execute Global and Local marketing automation activations synergically;
  • Work closely with the IT and Digital System departments in an effort to better understand and optimise all marketing automation data feeds flowing in and out of Salesforce Marketing Cloud;
  • Work closely with internal teams (brand, social, e-commerce, data strategy) to obtain a full view of all the marketing activities and work synergically together.
  • Main responsibilities :

  • Map and design customer journeys based on the Engagement Plan as well as give feedback to mature and optimise the strategy;
  • Design, plan and deliver customer communications -in cooperation with the Brand teams- across the customer lifecycle and identify improvements and innovations to interact with consumers more effectively;
  • Conduct post campaign analysis -based on defined KPIs’- with the purpose of realizing recommendations for future journeys and programs;
  • Support the creation of models against lifetime value, retention, loyalty and advocacy programs;
  • Be the Salesforce Marketing Cloud product owner responsible for evolving the platform accordance with a road map of enhancements with the objective to reach the state of the art;
  • Be the point of reference for local teams on technical issues and daily support requests;
  • Share new and emerging marketing automation best practises across the business in order to give the business a competitive edge over competition in consumer acquisition;
  • Liaise with the Markets to enable sharing of campaigns’ plans and results;
  • Drive and coordinate the creation of powerful case studies with the markets to establish and demonstrate best practices examples.
  • Job Profile

    Qualifications, Knowledges :

  • Minimum of 3 years experience in CRM / marketing automation fields;
  • Proven knowledge and experience of Salesforce Marketing Cloud;
  • Direct experience in customer segmentation and cluster refinement based on behavioural, lifestyle, transactional and demographic data;
  • Direct experience in advanced journey building in order to deliver automated, trigger-based, dynamic communications;
  • Good knowledge of Google analytics in order to analyse campaigns’ data and results across different networks;
  • Strong knowledge of Excel and Powerpoint;
  • Understanding of the wider digital marketing landscape (SEO, Data analytics, performance marketing, affiliates, ecommerce);
  • Excellent written and verbal communication skills in English.
  • Preferred qualifications :

  • Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Architect);
  • Experience in CRM or CDP (preferably SAP Data Customer Cloud);
  • Experience in using A / B testing as well as CRO tools (Hotjar);
  • Consumer Journey planner;
  • Experience in the use of a DMP (Adform, Lotame, Salesforce DMP, );
  • Experience in the use of Google Analytics and Google Tag Manager;
  • Good knowledge of additional languages;
  • Direct experience in international project management.
  • Skills, Capabilities, Competencies :

  • Strong communication and presentation skills to explain strategies, reports and findings to team members, managers, directors and partners;
  • Comfortable with handling email and conversation in English and being part of an international team;
  • Commitment to meeting deadline dates;
  • Passion for innovation and change;
  • Passion and keep up to date with best in class in digital advertising;
  • Passion for result-driven digital advertising campaigns;
  • Ability to work independently and build strong relationships with team members;
  • Analytical and critical attention to detail;
  • Be able to perfectly communicate in English with the different markets by emails, conference calls and face to face meetings.
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