CRM B2C Marketing Specialist
Tripadvisor
Milan, Italy
2 gg fa
source : Hosco

TheFork is the leading online restaurants reservation platform in Europe, Australia and Latin America, with a network of more than 80,000 restaurants worldwide, more than 30.

5 million monthly visits and present in 22+ countries around the globe. TheFork connects restaurants and diners. Through TheFork (website and application), as well as through TripAdvisor, users can easily select a restaurant according to preference criteria (such as the localisation, type of cuisine, restaurant type and average price), consult user reviews, check real-time availability and instantly book online.

From the restaurants’ side, TheFork provides them with a software solution, TheFork Manager, which enables restaurants to optimize reservations management, streamline operations and ultimately improve service and revenues.

TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community.

We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

The CRM team, attached to the marketing team of TheFork, is looking for a new talent to strengthen its B2C Regional activity (Italy, France and Belgium).

Supported by the Regional CRM Manager, and two trainees (French & Italian), your main missions, if you accept them, will be :

CRM B2C

  • Development of the CRM B2C animation plan and ensure the smooth running
  • Support trainees on copy-writing, HTML building, targeting and scheduling of the communications
  • Setting up many AB Test
  • Reporting, analyzes & recommendations of the actions carried out
  • Imagine the winnings campaigns of tomorrow
  • Crush the data fields in order to improve targeting & personalization
  • Become the master of automated campaigns : performances, improvements and new scenario
  • Merchandising

  • Ensure the coordination between Merchandising banners display & the Marketing plan
  • Developing scenarios of banners display according to customer data / behavior
  • Definitions of product recommendation rules
  • Setting up many AB Test
  • What we are looking for :

  • You are "native" or bilingual Italian and you have a good knowledge of the English language
  • Your Italian spelling is irreproachable
  • You have beautiful writing skills that would make vegan the most hardened carnivores
  • You like playing with Customer Data and you have strong capacity of analysis
  • You have leadership, pro-active and solver mindset
  • You have already had successful 3-4 years CRM operational experience(s)
  • You have already used a CRM campaign tool (Salesforce, Braze, Adobe Campaign ...)
  • You are passionate about food & restaurant
  • Segnala questo annuncio
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