Marketing Planning and BI Senior Analyst
BEI
Italy Genoa Genova
2 gg fa
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Job Description

The Marketing Planning & Business Intelligence Department is looking for a person to join the team as Marketing Planning and BI Manager.

The chosen candidate will be responsible for providing strategic support to the Global & Strategic Marketing Department in defining activities to be prioritized and the related budget allocation, liaising also with the different country units.

Main responsibilities include :

  • Develop and manage a robust analytical reporting for the Global Marketing, while driving the alignment of reporting processes and tools
  • Coordinate Global and Strategic Marketing, together with the other corporate functions, in the definition of marketing & sales plans
  • Support in defining the marketing budget and mix, so as to guarantee correspondence between strategic imperatives and needs
  • Monitor and control quantitatively and qualitatively the marketing budget allocation and implementation, both at central and local / market level
  • Coordinate strategically the different local / country based marketing departments based on central marketing inputs
  • Build and support business case writing based on business intelligence activities
  • Job Requirements

    Ideal for people with :

    Strong analytical approach

    Excellent communication skills, both verbal and written

    Experience in stakeholder management in complex environments

    Proficient English knowledge

    Strong organisational skills

    Excellent technical skills including Microsoft Office Suite (Excel and PowerPoint)

    Marketing and Communication competences would be a plus

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