OUR COMPANY :
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market.
Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).
We are currently looking for a data scientist to join our office in Milan.
We are looking for a data scientist to join our strategy & analytics team, which is responsible for providing analytical support and data analysis across all agency clients.
The data scientist is a passionate guru about finding insights in large dataset and contribute for the delivery of agency projects following our specific positioning tools set.
The selected person will hierarchically report to Cultural Insight & Analytics Manager and to Strategy Director.
Tasks would involve :
Operational management and evolution of a global proprietary analytics suite.
Programming and development of technology for the automation and optimization of the data analysis and data visualization.
Ability to collect data from all kinds of different sources (online web APIs - and offline), to internal databases.
Create data visualizations that communicate your findings in a dynamic way.
Supporting in new business and product development projects.
Manages small to medium-sized assigned projects or phases of a larger projects, with minimal supervision.
Proficiency in English and Italian in writing and speaking
Bachelor's degree or above (ideal areas of study / related study include : Computer science, Statistics, Mathematics, Business Management, Economics & Marketing, but all others considered).
Ability to work with big data and thinking out of the box, creating value and impact for the business
Strong working knowledge of Excel and Microsoft PowerPoint.
Broader knowledge of econometrics, including a POV on methodology approach
Ability to manipulate data via analysis packages and coding (SQL, Python, R, Spark is preferable)
Familiar with media industry and marketing concepts
A growing understanding of the interconnectivity of data sources for example from DMPs through to online panel providers ideal
Keen curiosity to understand the relationships and opportunities across audiences, brands, communications
Comfortable developing presentations using insights derived from multiple intelligence sources.
Ability to investigate, analyze and solve problems as well as clearly communicate results.
Ability to manage your time effectively across every aspect of your work.
Highly analytical with strong problem-solving skills : welcome client’s business challenges and identify data driven solutions.
Ability to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
Strong attention to detail, well organized and has the ability to prioritize tasks under pressure.
Is positive and motivating in a team environment.
Willing to understand different points of view and work well in a team.
Self-starter who can work autonomously and remain composed under pressure.
Soft skills : attentiveness, detail oriented, excellent communication ability.
Strong numerical & analytical skills & attention to detail.
Data / Business Intelligence / Consultancy
Data structure and Data Modelling
Big data and coding
DMP, Data Visualization, Dashboarding