Product Evolution Manager - On/Off Road
To - Via Puglia 15, IT
1 gg fa

COMPANY PROFILE : CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence.

  • Each of the CNH Industrial's brands is a major international player in its specific industry : Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery;
  • Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches;
  • Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection;
  • and FPT Industrial for engines and transmissions.


    Develop strong understanding of market, legislation, technology and competitors trends, with a longer-term focus. Define long term Product Portfolio evolution.


    Execute business intelligence activity on key competitors to identify how they respond to key trends in terms of product range evolution, areas of focus, innovation

    Align with Technical Certification on the key trends on the market regarding legislation and emission

    Cooperate with Product Marketing in the development of the Marketing Plan with responsibility on longer term planning (>

    5 years) identifying high-level new product initiatives based on market trends and competitor potential moves, opportunities to grow the business (e.g. entry in new markets)

    Provide input to R&T / Pre-development and align on potential innovation areas of interest for the market, key drivers to guide the technology roadmap, key market / customer trends (together with Product Marketing)

    Collaborate with R&T to define and update the technology roadmap / Innovation plan in order to address market expected trends and be ahead of the competition

    Collaborate with Product Marketing to collect and analyze long-term Voice of Customer according to a structured plan (e.

    g. interaction with CNHi Planning functions, specific initiatives with non-captive OEMs, )

    QUALIFICATIONS / REQUIREMENTS : (including education & years of experience)

  • Engineering (or equivalent) Degree
  • 5+ years of cumulated experience on product development, marketing, customer management

  • Product Management knowledge
  • Product & Technical competencies
  • Sales & managerial skills
  • Market analysis expertise
  • Cross-function experience
  • International mobility and exposure
  • OTHER :

  • English, excellent written and spoken (technical)
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