Dentons is seeking a Digital Communication Specialist to join our dynamic team in Italy.
The Digital Communication Specialist will work on develop and implement the firm’s digital communication strategy. He or she will oversee the firm’s website (Italian version), the presence within social media, help ensure a consistent voice across a host of social media channels and support the firm’s social media policies.
He or she will work closely with colleagues and relevant firm committees to develop training modules for the effective individual and team use of social media channels.
The Specialist is responsible for staying abreast of emerging technologies, communications best practices and trends in the digital communications and social media arena.
In addition, the successful candidate may be called upon assisting with the development or distribution of content for other firm digital media platforms, including, but not limited to, blogs, webcasts and podcasts.
About the role
Works on strategic review of the firm’s social media presence, including providing counsel on integration of social media activities with the firm’s brand and communications program, development of policies and governance
Plays integral role in the design and development of a comprehensive digital communications strategy, incorporating website and social media platforms, in creative and innovative ways
Works with colleagues to develop integrated, multi-channel communications campaigns and programs to support internal stakeholders and reach external target audiences
Coordinates with Digital and Social Media Leads across the global platforms
Serves as the administrator of the firm’s presence within core social media platforms
Supports the design, development and maintenance of practice and committee blogs
Ensures consistent brand presence and firm voice across multiple digital channels
Monitors social media posts across channels in accordance with reputation management
Stays abreast of social media developments, emerging technologies, communications best practices and trends in the social media universe as well as the competitive landscape for the betterment of the program
Leads development and delivery of internal social media training presentations and workshops for lawyers and staff
In conjunction with the Brand & Communications team, oversees monitoring of the firm’s online profile and presence
Works with colleagues to establish key performance metrics to measure effectiveness of the firm’s online presence
Determines need for and completes special projects for various purposes as needed
Promotes effective work practices, works collaboratively as a team member, and shows respect for co-workers.
Bachelor’s degree in Digital Media, PR / Communications, Marketing, Journalism or a related field required
Italian mother tongue
Proficient English User, C1.
Experience working in digital communications / social media, providing strategic counsel and hands-on execution required
Significant relevant experience; demonstrable experience developing and implementing digital communication initiatives for a professional services firm or company required
Experience in a professional services / B2B context preferred
Excellent communication skills; creative writing and editing skills required
Excellent language skills, including reading, grammar, spelling and vocabulary to ensure proper and efficient proofreading and writing
Highly developed experience communicating within various social and digital media platforms
Excellent leadership and project management skills (e.g., organizing, planning, problem-solving and decision-making) necessary for effective management
Practical problem solving skills and well developed analytical skills
Advanced knowledge of social media strategies with regards to issues management, as well as experience proactively managing a firm’s / company’s online reputation
Ability to perceive and analyse problems and develop alternative strategies to solve them
Ability to use independent judgment and discretion when making majority of decisions
Ability to work in a high-pace environment, either independently or as a member of a project team
Well developed and professional interpersonal skills; ability to interact effectively with people at all organizational levels of the firm
Ability to work in a team environment with a customer service focus
Ability to handle confidential and sensitive information with the appropriate discretion
Organizational skills needed to manage time well, prioritize effectively, and handle multiple deadlines
Knowledge of and experience with online analytics / measurement platforms
Knowledge and proficiency in PC applications, including MS Office.
Dentons is always looking to invest in the highest-quality talent, recognizing that our success is built on the diverse and unique strengths of each of the members of our Firm.
Our team of business services professionals play a significant role in the success of Dentons, and we recruit Talent into a wide variety of areas.
Here, we look for focused, flexible individuals from a variety of backgrounds who are team players. Previous experience within the legal sector is not essential.
We want to give everyone the opportunity to develop his or her potential fully and, therefore, provide support, training and encouragement to members of teams at all levels.