Performance Media Manager
Perform Group
Milan, Italy
18 gg fa

Job Details

JOB DETAILS Department : Marketing Internal Job Title & Req. no. : Performance Media Manager Reports To (title) : Director of Media Career Level : 4 Location : Milan Hours of Work : Standard (40 hours) Line Management Responsibility : No JOB PURPOSE (SO WHAT’S YOUR NEW ROLE ABOUT?)

Based in Milan, the Performance Media Manager will be responsible for translating digital strategy into action plans to deliver and track best in market, data driven and integrated digital marketing campaigns.

We are looking for someone with experience across all performance media channels (video, display, social, SEO / SEM, native, affiliate), from strategic planning, execution and analysis / optimization perspective.

Having been accountable for delivery against business KPI’s is key as well as ability to manage media agencies.

The ideal candidate will be able to make smart decisions, even when faced with ambiguity, think strategically and is eager to put a new spin on what a digital campaign can be.

He / she can articulate what they are and are not trying to do. He / she is a good listener and a real doer, can multi-task and work at a fast pace.

Data-driven decision making, on-going testing and optimization following a robust learning agenda is central to the candidate’s experience so far.

  • KEY DELIVERABLES (WHAT WILL YOU DO IN YOUR NEW ROLE?) % of role 1. Localization of global performance media strategy and development of effective plans to deliver against business KPIs (acquisition &
  • retention / re-capture) in collaboration with local media agency and the wider Performance Marketing Team.50 2. Testing &
  • optimization development and execution of test & learn agenda for the area of Performance Media in collaboration with media agency.

    20 3. Tech understanding & activation working closely with the Media Operations Manager, manage the implementation and constant optimization of how we active our proprietary marketing technology to deliver an automated, personalized user experience at scale through our advertising to deliver against business KPIs.

    10 4. Agency management ability to give strategic direction, tactical briefs and areas of focus to media agency in order to maximize their performance.

    20 ESSENTIAL REQUIREMENTS (DO YOU HAVE THESE ESSENTIALS TO BE CONSIDERED FOR AN INTERVIEW?) Priority Level (out of 4) 1. Excellent sporting knowledge, understanding of the OOT landscape.

    2. Evidence of end-to-end global digital marketing planning and execution

    3. Significant experience as a senior digital media manager in an international setting.

    4. Experience in launching innovative ad solutions / platforms, leveraging technology to improve ad experience and campaign effectiveness.

    4 5. Proven ability in measuring performance against audience targets & analysis of large data sets to draw actionable insights for campaign optimization.

    3 6. Relationship management skills : you will need to develop close working relationships with local and central teams, external-

    and internally.4 7. Ability to thrive in a fast paced, and collaborative international environment with a unique culture (we have a start-

    up mentality whilst being part of a global organisation)4 DESIRABLE REQUIREMENTS (DO YOU HAVE THESE DESIRABLES?) 1. Min. 4-

    6 years digital media experience (either through agencies of client side) 2. Degree level (or equivalent) education in communications, marketing, or a related subject 3.

    Experience working in an international environment / global organisation 4. Previous experience managing digital media for an : agency, sport, digital, mobile, media, entertainment, lifestyle, or brave FMCG brand (i.

    e. Red Bull) 5. A reasonable understanding of offline media and how it interacts with online channels THESE ARE THE COMPETENCIES YOU’LL NEED TO SUCCEED IN YOUR ROLE .

    Customer Orientation Building and maintaining external and internal customer satisfaction. Creativity & Innovation Impactful innovation, break boundaries in our approach, media firsts, technology firsts, creative firsts, create campaigns that wow consumers and get the industry talking.

  • Drive & Energy Self motivated and driven to succeed, focused on results and passionate about the job. Teamwork &
  • Collaboration Working collaboratively with a group of people in order to accomplish a task or achieve a goal. Planning &
  • Organising Ability to set priorities, goals and time tables to achieve maximum productivity. Flexibility & Adaptability Ability to adapt to changing business needs, cultures, conditions and work responsibilities.

    DAZN IS PASSIONATE ABOUT ITS CULTURE

    We’re on a mission to change the game within the sports media broadcasting industry.

    A progressive, fast-paced global organisation . Our goal is to be the place that fans love to watch sport . To this end, we’re united in our passion for driving change and creating a better deal for sports fans .

    Key elements of our culture :

  • Being empowered to think differently , to break the rules and challenge the status quo
  • Being driven to succeed without being overly ruthless
  • The ability to focus on things that matter
  • Being passionately curious
  • Being prepared to challenge your colleagues to make us better
  • Honest and straightforward communication and being open to direct feedback
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