We are The Content + Connections Agency. Transforming your communications through systems thinking.
MediaCom is one of the world’s leading media agencies. We plan and buy media for our clients around the world. Our network comprises 5,800 employees in 122 offices in 97 countries around the world.
In Italy are offices are located in Milan, Florence and Rome.
MediaCom has always positioned itself as a visionary partner for our clients, challenging them by honing in on groundbreaking, commercial ideas based on in-
depth insights and marketplace knowledge. Mediacom forms part of GroupM, WPP’s combined media agencies and the world’s largest media investment management organization.
Our strong competences encompass advertising, sponsorship, offline and online, direct response, search, social networking, word of mouth and many other communications routes.
We believe that the most effective communication strategies are rooted in a deep understanding of the way consumers think and act.
To gain real consumer insight, we constantly encourage our teams to be naturally curious about their target market's lives.
Working in the media industry never gets boring! Our aim is to hire people who take their job seriously, but do not take themselves too seriously.
SCOPE OF THE ROLE
We are looking for a Strategic Planner to be part of our Strategic department team, with 3 or 4 years of experience in this role.
The ideal candidate will be able to make recommendations to clients / brands on how it can improve its performance and on how to reach business objectives through communication plans.
He / she will be responsible for structuring statistical systems in order to evaluating the effectiveness of advertising planning and off / online metrics prediction.
He / she will have passion for data, numbers and insights, always stay on top of emerging consumer, category and business trends that impact a clients’ business.
Account and Stakeholders Management
Media Strategy, Planning and Buying
SKILLS, BEHAVIOURS AND EXPERIENCE REQUIRED