We are hiring a Retail Marketing Coordinator for our division DeAPlaneta - Kids & Family ( https : / / www.deaplanetakidsandfamily.com / it ).
Job Description :
Lead in the processing of retail (offline and online) marketing planning, execution and on-line activation for the licences portfolio and key Ips in the Italian market.
Development of the licensing business in Direct To Retail clients.
Responsabilities :
Develop retail plan that is consistent across all consumer touch points.
Work with local Category Manager on campaign needs and objectives and ensuring consistency and excellence in execution.
Deployment of Signature Campaigns across key retail partners & licenses ensuring strong retail support and commercialization.
Build partnerships with agencies & partners in campaign development and follow up.
Budget reporting.
Create reports, track and analyze performance of retail marketing activities.
Develop the Direct to Retail business.
3-5 years of experience in similar positions.
Have an overall understanding of the working of different retail channels in Italy dept. stores, hyper markets, global fast fashion / lifestyle retail, and e-commerce channels.
Strategic mindset to identify, develop & create new business opportunities.
Experience in the retail / licensing industry preferred, with strong interpersonal and people management skills.
Ability to work collaboratively and cross-functionally.
Strong presentation skills to present ideas and concepts.
Languages : English(C1). Spanish is a plus.
Digital skills to implement online campaigns.
Online retail and fashion ecosystem awareness : main players, apps and websites.
Digital passion specially in retail and fashion : social networks, main apps and webs, new technological applications.
Knowledge of the main ecommerce managers in terms of operation, features and strengths and in online advertising and social selling (SEM, Social media ads, Amazon Ads,...)