Retail Marketing Coordinator – Italy
Grupo Planeta
Milano, Lombardía Milán, Italy
5 gg fa

We are hiring a Retail Marketing Coordinator for our division DeAPlaneta - Kids & Family ( https : / / www.deaplanetakidsandfamily.com / it ).

Job Description :

Lead in the processing of retail (offline and online) marketing planning, execution and on-line activation for the licences portfolio and key Ips in the Italian market.

Development of the licensing business in Direct To Retail clients.

Responsabilities :

  • Develop retail plan that is consistent across all consumer touch points.
  • Work with local Category Manager on campaign needs and objectives and ensuring consistency and excellence in execution.
  • Deployment of Signature Campaigns across key retail partners & licenses ensuring strong retail support and commercialization.
  • Build partnerships with agencies & partners in campaign development and follow up.
  • Budget reporting.
  • Create reports, track and analyze performance of retail marketing activities.
  • Develop the Direct to Retail business.
  • 3-5 years of experience in similar positions.
  • Have an overall understanding of the working of different retail channels in Italy dept. stores, hyper markets, global fast fashion / lifestyle retail, and e-commerce channels.
  • Strategic mindset to identify, develop & create new business opportunities.
  • Experience in the retail / licensing industry preferred, with strong interpersonal and people management skills.
  • Ability to work collaboratively and cross-functionally.
  • Strong presentation skills to present ideas and concepts.
  • Languages : English(C1). Spanish is a plus.
  • Digital skills to implement online campaigns.
  • Online retail and fashion ecosystem awareness : main players, apps and websites.
  • Digital passion specially in retail and fashion : social networks, main apps and webs, new technological applications.
  • Knowledge of the main ecommerce managers in terms of operation, features and strengths and in online advertising and social selling (SEM, Social media ads, Amazon Ads,...)
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