Head of Performance Marketing
Milano, Italy
8 gg fa
  • you’ll be responsible for building digital marketing solutions to drive acquisition of both consumer and business users
  • Use data and analytics to identify opportunities and set the strategy for Search, SEO, Display, Paid Social, Mobile, Affiliates
  • Devise a digital strategy to improve user experience and ultimately increase lifetime value across all our users
  • Leverage reporting to assess the performance of each digital channel and provide recommendations to maximise ROI
  • Manage a continuous and documented testing plan
  • Work with business partners across the business to achieve results : UX, Product, Tech, Sales, CRM
  • Skills / Experience required :

  • An experienced understanding of SEO, with practical experience and track record in terms of optimization and ROI
  • A commercially sound marketer, able to move between strategy and execution, delivering the day-to-day while shaping future direction
  • Highly analytical thinker, compelled to find insight in data, with a keen interest in innovation of marketing techniques and trends, business models and media consumption
  • Experienced team leader, influencer and relationship-builder across functions and seniority levels
  • Fluency in English
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