De'Longhi Group
22h fa

Job Responsibilities

The marketing automation specialist is responsible for acquisition of users for direct engagement, development, execution and continuous refinement of multi-channel consumer relations, focuses on the definition, design and improvement of customer journeys to build and nurture customer relationships and increase Customer Lifetime Value.

The marketing automation specialist has a clear understanding of how to leverage consumer behaviour, lifestyle, transactional and demographic data in order to deliver relevant and timely marketing programs through multiple communication channels.

Principle Accountabilities :

Map and design customer journeys based on the Engagement Plan as well as give feedback to mature and optimise the strategy

Design, plan and deliver customer communications -in cooperation with the Brand teams- across the customer lifecycle and identify improvements and innovations to interact with consumers more effectively

Conduct post campaign analysis -based on defined KPIs’- with the purpose of realizing recommendations for future journeys and programs

Support the creation of models against lifetime value, retention, loyalty and advocacy programs

Work closely with the local teams with the objective to plan and execute Global and Local marketing automation activations synergically

Work closely with the IT and Digital System departments in an effort to better understand and optimise all marketing automation data feeds flowing in and out of Salesforce Marketing Cloud

Be the Salesforce Marketing Cloud product owner responsible for evolving the platform accordance with a road map of enhancements with the objective to reach the state of the art

Be the point of reference for local teams on technical issues and daily support requests

Share new and emerging marketing automation best practises across the business in order to give the business a competitive edge over competition in consumer acquisition

Liaise with the Markets to enable sharing of campaigns’ plans and results

Drive and coordinate the creation of powerful case studies with the markets to establish and demonstrate best practices examples

Work closely with internal teams (brand, social, e-commerce, data strategy) to obtain a full view of all the marketing activities and work synergically together

Be able to perfectly communicate in English with the different markets by emails, conference calls and face to face meetings

Job Profile

Qualifications, Knowledges :

Minimum of 3 years experience in CRM / marketing automation fields

Proven knowledge and experience of Salesforce Marketing Cloud

Direct experience in customer segmentation and cluster refinement based on behavioural, lifestyle, transactional and demographic data

Direct experience in advanced journey building in order to deliver automated, trigger-based, dynamic communications

Good knowledge of Google analytics in order to analyse campaigns’ data and results across different networks

Strong knowledge of Excel and Powerpoint

Understanding of the wider digital marketing landscape (SEO, Data analytics, performance marketing, affiliates, ecommerce)

Excellent written and verbal communication skills in English

Preferred qualifications :

Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Architect)

Experience in CRM or CDP (preferably SAP Data Customer Cloud)

Experience in using A / B testing as well as CRO tools (Hotjar)

Consumer Journey planner

Experience in the use of a DMP (Adform, Lotame, Salesforce DMP, )

Experience in the use of Google Analytics and Google Tag Manager

Good knowledge of additional languages

Direct experience in international project management

Skills,capabilities, Competencies :

Strong communication and presentation skills to explain strategies, reports and findings to team members, managers, directors and partners

Comfortable with handling email and conversation in English and being part of an international team

Commitment to meeting deadline dates

Passion for innovation and change

Passion and keep up to date with best in class in digital advertising

Passion for result-driven digital advertising campaigns

Ability to work independently and build strong relationships with team members

Analytical and critical attention to detail

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