Direct to Consumer marketing manager M/W
Groupe Rossignol
Milan, Lombardy, IT
5 gg fa

Founded in the French Alps, Rossignol has inspired the mountain experience since 1907. We live and breathe our heritage in everything we do, from the development of skis to our textile / apparel ranges.

Rossignol Group is a major actor of the winter sport equipment market as it is ranked number 1 in the ski industry thanks to the Rossignol brand and number 2 in the ski boot industry thanks to Rossignol and Lange brands.

The Group is strengthening its position as a leader on the equipment industry which is its core business and accelerating its development through an offensive diversification strategy, which aims to become a major outdoor actor in every season.

Based in Milan, an international context we are looking for a Direct to Consumer marketing manager M / W to strengthen the development of our Direct to Consumer Department.

Let’s join our ambitious collective adventure and play together to build the best outdoor experiences in all seasons!

YOUR MAIN ACTIVITES :

We are looking for an experienced marketing manager for our direct to consumer global channel to define and execute an integrated strategy and seamless consumer journeys across all different touch points, following company and brand strategy with the consumer at the center.

Goals for this position are increased qualified traffic, leads, and overall revenues and channel KPIs. Performance marketing, CRM, DTC content and front end UX and digital marketing campaigns across all channels will be a focus.

You will report to the Head of Direct to Consumer and will lead the following activities :

  • Define the brand journey into DTC environment, support both channels to achieve all business KPIs through planning and implementing elevated phy-gital marketing strategies, ensure elevated customer experience and global consistency.
  • Collaborate with brand marketing and creative team to develop and execute marketing plans.
  • Inspire and ensure coordination with Partners Stores and Shop in Shop.
  • Manage .com and retail instore storytelling calendar and execution.
  • Support .com and store destinations through local relevant moments and dedicated activations to fuel the community program.
  • Aligning with brand team, oversee communication activities including technical and / or promotional material writing (e.
  • g., product manuals, sales kits)

  • Coordinates day-to-day performance marketing channels with the external partner with the goal of driving profitable growth and ROAS for ecom and retail campaigns.
  • Monitor the main Marketing KPIs and draw insights and observations for partners and internal stakeholders
  • Analyze weekly media performance metrics across all marketing channels to ensure goals and KPI’s are met. Identify opportunities.
  • Help identifying and establishing benchmarks for future campaigns.

  • Lead all digital marketing initiatives, developing internal know-how and introducing best practices and techniques to ensure a best-in-class approach.
  • Manage digital marketplaces marketing activities, Marketing budget and contractors & agencies management
  • YOUR EXPERIENCE & SKILLS :

  • Bachelor’s degree in Marketing, Economics or related field
  • 8+ years experience in client-facing marketing roles in a digital driven environment. Same industry background would be a plus.
  • Strong understanding of direct to consumer marketing methodologies and of omnichannel marketing
  • Data driven decision making
  • Strong communication skills to be able to effectively communicate marketing efforts, media performance / ROI and best practices to the broader organization.
  • Able to adapt style and influence and engage different audience

  • Strong influencing skills and experience working with stakeholders of all levels of seniority
  • Solid experience with Google Analytics and other web analytics tools
  • Solid experience working with CRM and SEM.
  • Organized, analytical, results-driven, problem solving attitude
  • Willing to travel
  • Fluent in English, both written and spoken. French and / or other languages will be a plus

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