We are looking for a Marketing Specialist in store.
Principal Accountabilities :
Drive Brand and Store Consistency in accordance with Brand Marketing and merchandising Strategies.
Execute planned merchandising cross brand rotations following the VM guidelines.
Train the store staff on brands marketing activations & campaigns.
Analyze results and provide fully comprehensive reports related to visual merchandising & marketing activities.
Implement existing POS assets and develop tailor made solutions.
Coordinate in-store projects with Brands HQ delivering results.
Manage and fill the store Marketing Calendar, collecting and prioritizing the brands retail calendars.
Be responsible of the creative direction of the store and harmonize the brand campaigns instore and in the windows to build a consistent store identity.
Brief creatives to Create a multi-brand messages when brand domination are not in place and coordinates execution and create a monthly customisation of multibrand areas to guarantee customer engagement.
Build, coordinate an execute the store activations, advertising and social media plan of the store
Develop store stationary & gadgets.
Coordinate with HQ the brands and corporate communication.
Manage and report on the marketing Multi-brand budget of the store.
Manage instore events.
Manage the social media channel including paid media campaign of the store and content creation.
Manage and update the store website and newsletters.
Knowledge & Skill Requirements :
Marketing or Communication Degree; Bachelor level.
Experience of Visual Merchandising Techniques in fashion industry
5 years of experience in a similar position in the action Casual / Fashion industry.
Deep understanding of the Brand as well as the casual and lifestyle industries.
Analytical Skills : sell in & sell through, stock management, competitor benchmark etc.
Language skills : ITALIAN & ENGLISH (written and spoken). Notions of other European languages would be a plus.
Extra Skills : background in Multibrand environment.
Advanced knowledge of Photoshop and Indesign
Excellent presentation skills, showing confidence to retailers, buyers and sales force.
Experience in working in multicultural teams. Flexibility is a key requirement
Enthusiastic, pro-active / single-minded person can handle stress and take initiatives.
Excellent ability to work with tight deadlines.
Excellent attention to detail.
Excellent communication skills.
Internal : Head Office, District managers, Store Managers, Sales and Marketing teams (both local and central), Customer service
External : External supplier. ( Window Fitters , MKTG Agencies , PR agencies)