Requisition ID : 42625
Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do.
Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.
We are looking for a Product Manager and Trade Marketing to join our marketing team. This position is in Casablanca, Morocco.
As a product manager, you will be responsible for the product strategy for your assigned category / market / cluster and for the product launch execution in the market.
Your main activities will be the following :
Define country / cluster line up based on base model catalogue including a selection of area SKUs
Business case and budget preparation
Define preferred launch windows and propose distribution strategy for new products introduced in the country / cluster
Deliver country / cluster P&L (up to DCM) per product group and provide input to category P&L
Translate push plans into markets
Recommend and define PMR strategy / execution and objectives
Analyze competitive marketplace to develop GAP Analysis and identify the need for Product or Brand responses including repositioning or drop-in models
Value chains management
Propose price positioning and price change scenarios for different country / cluster by category (Recommended retail price)
Support on key trade partners meeting preparation and presentation
Support marketing manager in category presentation to sales and customers
System maintenance for local ranges
Coordinate request for samples from country / cluster and send to EMEA HQ
Responsible for sales demand forecast and prioritization of product allocations in the country / cluster (S&OP)
Support for the preparation of the point of sales material and catalogues
Product training to ensure deployment to the sales force and customers
Responsible for engaging with local testing institutes and laboratories
Who you are
Bachelor or master degree in marketing or any related field
5 years experience as a product manager, category manager, trade manager or any similar responsibilities
Driving license and means of transport
Fluent in English and French (both written and spoken)
Ability to build and maintain durable relationships with your stakeholders (internal and external)
Excellent analytical skills and ability to understand the market and the competitors to take strategic decisions
High sensibility to customer behaviour, capacity to analyze and understand it
Proactive and curious
Knowledge of Excel (VBA) and SAP is a strong asset
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Whirlpool Corporation (NYSE : WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019.
The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world.
Additional information about the company can be found at whirlpoolcorp.com.