Senior Digital Strategy Manager
IPG Mediabrands
Milano, Italy
6 gg fa

This digitally-led Senior Strategy Manager will be responsible for :

Developing strategic responses to key client and new business briefs under Reprise’s strategic framework and the ones from our agency partners

Defining business, marketing, comms, media and digital innovation opportunities for briefs and proactive consultative work

He will be in charge of identifying the most relevant audience segments and developing a communication strategy based on data and in-depth information from proprietary and commercial research and tools such as :

Comscore

Qualitative researches and focus groups

And others as required

Must have experience on building consumer journeys and digital ecosystems

Be driven by data and fluent on analytics to liaise with analytic experts internally and externally

Know how to extract amazing and useful insights from :

Clients Annual reports and strategic documents

Search tools

Social and Web Listening

Social media monitoring

other sources

Preferably with previous experience with creative briefs and integrated / full service agencies or in research institutes with a specific digital experience

Be able to run workshops, lead client presentations and develop compelling presentations from a storytelling perspective

Proficiency in English and Italian in writing and speaking

Learning addicted

We are looking for someone with 5+ years of experience in the industry and at least 2+ years’ experience working with strategy.

Reprise Digital is a digitally led media agency focusing on strategy, planning and execution. An understanding of performance media strategy is a must, an understanding of broad media strategy, including above the line, will be advantageous.

Reprise is re / creating digital marketing, we invite you to join us to create a digital world others have yet to imagine.

Reprise is one of the world’s leading digital agency networks. With over 30 team members based in our Milan office, we consistently deliver award winning, business-defining results for our clients.

We operate on an international scale with offices in 39 countries around the world.

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