Consumer Shopper Understanding Kinder Surprise Specialist Profile We are currently looking for a Consumer Shopper Understanding KPS ( Kinder products with surprise) Specialist for a temporary contract as maternity leave replacement .
He / she will collaborate with the Kinder KPS Global Brand Development team to develop a pipeline of new product innovations / renovations and to develop Brand Management streamworks.
He / she will assess the appeal of new product innovations to consumers and their potential performance in the market leveraging and integrating tools such as Consumer Insights and Market testing activities. Job activities
Define together with the marketing counterparts business opportunities and project scopes and collaborate with them to manage (in autonomy) a clear and sharp research and / or a brief market test;
challenge, if needed, marketing assumptions and inputs.
Manage effective relationships with internal customers and external suppliers to ensure that projects are delivered on time and of high quality;
Be able to deeply read research / market results and provide insightful recommendation;
Job activities 2
Determine the best set of activities and set up the relevant steps to answer business / marketing questions at stake;
Specify and adapt the budget for research & market tests together with respective stakeholders;
Take responsibility for the day-to-day management of projects from conception to completion, ensure that projects are completed on time and collaborate smoothly with internal and external stakeholders;
Define best practice approaches or specific tools to be applied.
Deal with external partners / agency in a proactive and challenging way . Open to manage new approaches
Master’s Degree in Economics, Social Sciences or Psychology;
Minimum 5-6 years of experience in consumer research, ideally gained working in FMCG industry, preferably at agency as well as manufacturer side
Solid experience in qualitative and quantitative market research techniques;
Good analytical skills and capabilities in interpreting research findings and translate them into actionable marketing / business insights;
Strong project management skills
Good communication and presentation skills;
Open minded, flexible, with the right degree of autonomy, willing and open to interact with different stakeholders; high degree of negotiation skills to answer to different requests and convince relevant parties.
Excellent knowledge of Microsoft Office.
Fluent in English is mandatory;
Any other language is considered a plus.
Requisition ID 17664-it IT