In the role as Country Integrated Media Leader, you are responsible for executing multichannel integrated media strategy, maximising marketing ROI.
You are also responsible for identifying audiences and media solutions / local content needs to provide effective and efficient country marketing plans.
You will : -Act as a member of the Marketing team and proactively contribute to marketing plan / output in order to deliver to the common objectives and goals -
Be responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing -
Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-
benefit ratio -Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact -
Contribute to the integrated multichannel executions / output of the function in order to contribute to the business goals -
Be an active player in driving an open and sharing climate, be a role model of our values, and contribute to the transformation of the brand -
Support all initiatives within and outside commercial included in the agreed communication plan (e.g.
promote home solar) In this role you will report to the Country Integrated Media Manager or Country Marketing Manager.
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