Brand Manager Seasonal Kinder
Ferrero
Alba, IT
1 gg fa

At Ferrero, you’ll discover an employer that truly cares for the interests of its people : as such we are recognized as an employer of choice in 17 countries, Forbes RepTrak Worlds 18th Most Reputable Company, Trendence 33rd Europe's Ideal 500 Employers and 54 Universums World's Most Attractive Employers.

As we grow around the world, we are able to offer significant opportunities for career development and mobility.

We are currently looking for a Brand Manager who will support the Senior BM and the Marketing Manager in the development and the launch of a successful cross-country range of new products under Kinder Seasonal Motherbrand.

The candidate will be highly exposed to the R&D and technical departments, graphic and ADV agencies, quantitative and qualitative tools of market researches with the request of interpreting the learning and making them actionable.

He / she will be requested to work with strong intensity on all the elements of the marketing mix : particularly product, packaging, concept generation, research tools, P&L and economics.

The position is based in Alba (CN), IT.

Main Tasks : Project development

Project development

  • Support the Senior PM and the Marketing Manager in the Strategic process of medium and long term innovation, focusing also on new geographies (Middle East, US )
  • Follow all the phases of New Products Development Process , defining the full marketing mix
  • Align and coordinate key stakeholders (R&D, Packaging, Technical Department and CMI), engaging colleagues to get their full commitment and agreement to ensure the implementation of the actions
  • Monitor the whole process to ensure the achievement of the goals within the scheduled timing
  • Consumer Research

  • Support the Senior PM in briefing the Research Department (CMI);
  • Deeply analyze research results, in order to identify and propose opportunities of marketing mix fine-tuning and next steps
  • Packaging design, ADV

  • Create packaging design through ADV briefs for agencies, participate in the evaluation of the works to select the winning ones and finally ensure the completion of the activities.
  • Give an active contribution to Packaging and Technical Dep. in developing new SKUs
  • Human Resources management

  • Provide proper delegation to the resource assigned
  • Ensure their professional and managerial development
  • Put in place a clear and well organized framework of objectives
  • Provide constant feedback and fuel a comprehensive End of Year Evaluation
  • Cross Country coordination

  • Depending on launch phasing, the BM will collaborate with Area Marketing and BU colleagues to define together a successful launch plan or to evaluate new roll-out opportunities via market test and research.
  • Competition monitoring

  • Conduct global marketplace analysis, monitoring new launches, looking for input and new trends
  • Budget Management

  • Monitor the costs versus budget and, if necessary, implement corrective actions.
  • Create requisitions for goods and services acquired and ensure the completion of the process (SAP).
  • Requirements : Profile

    Profile

  • 3 - 5 years of experience in Marketing (a Degree in Marketing is considered as a plus)
  • Expertise of FMCG and Brand Marketing environment (A Strategic Marketing experience is considered as a plus)
  • Multi markets and culture understanding
  • Strong communication and influencing skills
  • Analytical and financial skills
  • Result oriented
  • Project management
  • Dynamic, flexible, proactive approach and ability to work effectively in high - pressure situations within strict deadlines
  • Availability and flexibility to travel
  • IT Skills

  • Excellent PC command (Excel, PowerPoint)
  • Excellent knowledge of Nielsen / IRI DBs
  • Language

  • Fluent English
  • Italian Proficiency
  • French proficiency is considered as a plus
  • We offer

  • An international and challenging working environment
  • Attractive salary package
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