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As we grow around the world, we are able to offer significant opportunities for career development and mobility.
We are currently looking for a Brand Manager who will support the Senior BM and the Marketing Manager in the development and the launch of a successful cross-country range of new products under Kinder Seasonal Motherbrand.
The candidate will be highly exposed to the R&D and technical departments, graphic and ADV agencies, quantitative and qualitative tools of market researches with the request of interpreting the learning and making them actionable.
He / she will be requested to work with strong intensity on all the elements of the marketing mix : particularly product, packaging, concept generation, research tools, P&L and economics.
The position is based in Alba (CN), IT.
Main Tasks : Project development
Support the Senior PM and the Marketing Manager in the Strategic process of medium and long term innovation, focusing also on new geographies (Middle East, US )
Follow all the phases of New Products Development Process , defining the full marketing mix
Align and coordinate key stakeholders (R&D, Packaging, Technical Department and CMI), engaging colleagues to get their full commitment and agreement to ensure the implementation of the actions
Monitor the whole process to ensure the achievement of the goals within the scheduled timing
Support the Senior PM in briefing the Research Department (CMI);
Deeply analyze research results, in order to identify and propose opportunities of marketing mix fine-tuning and next steps
Packaging design, ADV
Create packaging design through ADV briefs for agencies, participate in the evaluation of the works to select the winning ones and finally ensure the completion of the activities.
Give an active contribution to Packaging and Technical Dep. in developing new SKUs
Human Resources management
Provide proper delegation to the resource assigned
Ensure their professional and managerial development
Put in place a clear and well organized framework of objectives
Provide constant feedback and fuel a comprehensive End of Year Evaluation
Cross Country coordination
Depending on launch phasing, the BM will collaborate with Area Marketing and BU colleagues to define together a successful launch plan or to evaluate new roll-out opportunities via market test and research.
Conduct global marketplace analysis, monitoring new launches, looking for input and new trends
Monitor the costs versus budget and, if necessary, implement corrective actions.
Create requisitions for goods and services acquired and ensure the completion of the process (SAP).
Requirements : Profile
3 - 5 years of experience in Marketing (a Degree in Marketing is considered as a plus)
Expertise of FMCG and Brand Marketing environment (A Strategic Marketing experience is considered as a plus)
Multi markets and culture understanding
Strong communication and influencing skills
Analytical and financial skills
Dynamic, flexible, proactive approach and ability to work effectively in high - pressure situations within strict deadlines
Availability and flexibility to travel
Excellent PC command (Excel, PowerPoint)
Excellent knowledge of Nielsen / IRI DBs
French proficiency is considered as a plus
An international and challenging working environment
Attractive salary package