ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok seeks an experienced product marketing professional with a background in media to lead go-to-market for advertising solutions in Europe.
Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with both in-market sales and headquarter product teams in a high growth environment.
An ability to self-motivate, prioritise and influence partners are key skills. Candidates must have experience working with media products in a product marketing capacity.
This is a full-time position based in Milan. Responsibilities : - Define the go-to-market strategy for TikTok's ever-evolving ads product.
Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy. - Manage growth for a range of products in market;
set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
Collaborate closely with vertical leads to develop planning guidance for TikTok advertising solutions.- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals.
Prioritise, distill and surface market intelligence to shape future advertising products.Qualifications- 5+ years experience working within media in a product marketing capacity.
BA / BS degree or above.- Strong knowledge of media sales and marketing processes. - A fast learner with a good sense of judgement and original thinking.
Ability to thrive in ambiguity and adjust quickly to change.- Excellent communication, presentation and analytical skills.
Customer service orientation and experience working in a client facing capacity- A commercial mindset with a history of delivering against stretching performance goals.