Product Marketing Manager
4 gg fa

ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikTok seeks an experienced product marketing professional with a background in media to lead go-to-market for advertising solutions in Europe.

Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with both in-market sales and headquarter product teams in a high growth environment.

An ability to self-motivate, prioritise and influence partners are key skills. Candidates must have experience working with media products in a product marketing capacity.

This is a full-time position based in Milan. Responsibilities : - Define the go-to-market strategy for TikTok's ever-evolving ads product.

  • Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy. - Manage growth for a range of products in market;
  • set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.

  • Collaborate closely with vertical leads to develop planning guidance for TikTok advertising solutions.- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
  • Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
  • Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals.
  • Prioritise, distill and surface market intelligence to shape future advertising products.Qualifications- 5+ years experience working within media in a product marketing capacity.
  • BA / BS degree or above.- Strong knowledge of media sales and marketing processes. - A fast learner with a good sense of judgement and original thinking.
  • Ability to thrive in ambiguity and adjust quickly to change.- Excellent communication, presentation and analytical skills.

  • Customer service orientation and experience working in a client facing capacity- A commercial mindset with a history of delivering against stretching performance goals.
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