Intern Mobile Content
Technogym SpA
Italy
13 gg fa

Mission of the Role

Introduction to the logic of the Mobile market

Approach and understanding of business models of digital products

Introduction to the logic of analysis of user behavior

Focus on the main analytics tools

Understanding of the digital approach to content by working directly on managing the content and its difficulties.

Interaction and comparison with the product communication areas.

Key Role Responsibilities

Collection, writing, population and content monitoring in the app.

Collaboration with internal teams to promote the app on social and web

Collaboration with internal and external suppliers for the localization of content

Compilation of reports and tables related to the main KPIs of the application

CRM activities : reading and collecting user feedback from mail and store and drafting summary documents

Analysis of results and preparation of supporting documentation

Coordination with internal "publishers" for the collection and distribution of contents and development ideas.

Required personal & technical skills

  • English
  • Knowledge of Digital and IT tools
  • Project management (methodologies and tools)
  • Knowledge of budgeting and forecasting techniques
  • Digital and social media strategy
  • Quantitative marketing analysis
  • Digital marketing analytics and reporting
  • Web editorial management
  • E-CRM marketing automation
  • Direct E-commerce-omnichannel management
  • Digital communications management
  • Digital marketing performance and techniques
  • Social media engagement, listening and moderation
  • Definition and execution of the digital user experience
  • Knowledge of fitness, performance, health and product use
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