Omnichannel Campaign Specialist
Merial part of Boehringer Ingelheim.
Milano, Lombardia, IT
5 gg fa

Description : The resource will join the Integrated Customer Engagement (ICE) Team in Human Pharma Operations. The team is in charge of Journey Management and Delivery throughout all the company touchpoints with customers, patients and payors, with special focus on Digital channels.

Basic purpose of the job

  • Plan, coordinate and deliver omni-channel campaigns in alignment with assigned franchises requirements. - Support the brand teams in designing omni-
  • channel customer journeys in accordance with the company strategy, the business needs, an excellent customer experience and adopting Omnichannel journey best practices with special focus on Digital channels.

  • Support the setup, delivery and monitoring of Omnichannel campaigns.- Design and implement new omni-channel dashboards delivering high quality customer insights.
  • Collect data from omni-channel activities, and ensure reports availability in an automated fashion.- Support the Integrated Customer Planning (ICP) process, which collects all the tactics to be implemented towards BI customers throughout the year, to be effectively delivered and monitor results.

  • Collect requirements for Change Requests from all the involved stakeholders and manage BI digital properties lifecycle.
  • Accountabilities : Plan & execute digital campaigns to drive an excellent Customer Experience : write and submit playbooks, lease with BI Corporate teams to create workflows, implement A / B tests strategy and results monitoring.

    Ensure production execution and quality control. Build campaign dashboards to monitor campaigns KPIs in an automated fashion.

    Support the Integrated Customer Plan (ICP) process throughout all the process lifecycle : strategy definition and campaign workflows design, implementing execution, performing gap analysis and insights collection, providing guidelines for improvement initiatives, ensuring that ICP process governance is fulfilled.

    Ensure a consistent engagement and constant interaction with assigned Therapeutic Areas throughout all the ICP lifecycle.

    According to the business’ needs and company digital strategy collaborate to implement, manage and evolve Go to Market platforms supporting the process end to end : from the strategy definition to the external partner selection, to the implementation phase, till the platform go-

    live. Monitor platform go live according planned schedule and allocated resources. Build reporting, collect insights and prepare presentation materials to share results, areas of improvement and best practices on Omnichannel campaigns aiming towards an excellent Customer Experience. Requirements :

  • Preferred academic Degrees : math, statistics, engineering, computer science
  • Experience with Adobe suite : Adobe Campaign, Adobe Analytics (or similar tools), Adobe Target. Adobe Workbench capability is a plus
  • Adobe (or similar platforms) and Data & Analytics relevant platforms demonstrated expertise / certification is a plus
  • Expert professional capability on Office suite is a must
  • Familiarity with Customer Experience basic concepts & methodologies (Customer Journey, Personas, Pain points & Opportunities, Close the loop actions, etc.)
  • Familiarity with Digital analytics, and the nature and design of insightful test and learn scenarios
  • Ability to convey complex information in business terms; interpret actionable insights
  • Knowledgeable in marketing technology, data and tagging, content and coding integration
  • Previous experience in Digital Agencies or roles with similar accountabilities in companies with structured Omnichannel / Digital departments
  • Role expectations

  • Act as liaison between omni-channel strategy and digital execution
  • Work with cross-functional team, cross-TA and in a competitive environment
  • Proactivity, speed and strong problem solving
  • Strong data analysis and general analytic skills in support of marketing programs
  • Agency contract : 1 year Who we are : At Boehringer Ingelheim we create value through innovation with one clear goal : to improve the lives of patients.

    We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals.

    As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture.

    Learning and development for all employees is key, because your growth is our growth.Want to learn more? Visit boehringer- and join us in our effort to make more health.

  • Commercial Operations (sales training / customer engagement excellence)
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