Consumer Marketing Gran Pavesi & Wasa
Barilla Group
Parma, IT
1 gg fa

Consumer Marketing, Gran Pavesi & Wasa - Internship


We are a global company with a local presence in more than 100 countries through our portfolio of brands. With over 2,000,000 tons of our products, we accompany millions of people in different moments of consumption every day.

We are proud of our history and excited about our future journey to make food that is good for people and for the planet.

Because good food is a joy for the present and a choice for a better future together.

By joining Barilla, you will have the opportunity to work across exciting categories and some of the most iconic brands such as Barilla, Mulino Bianco, Pavesi.

You will be able to get to know our customers, become an expert on consumers and shape the future of our business.


Consumer Marketing, Gran Pavesi & Wasa : are you ready to step in?! You will be directly involved into the development and launch of new, innovative and extremely challenging marketing programs designed to drive growth and manage the performance of two of our crucial brands : Gran Pavesi & Wasa.

You will have the opportunity to discover Our day-to-day real business and to be directly involved into a dynamic, fast moving and everchanging environment.

In other words, You will :

  • get a 360 view of market trends and analytics.
  • actively participate in Brand Activation activities.
  • contribute to the overall development of brand communication materials (packaging, in store, website, etc.)
  • perform data analysis, reporting and insights that will contribute to the development of our brands and business.

    To apply for this position, check that you meet the following criteria :

  • Have recently graduated (or are about to) in the fields of Economics, Marketing, Business Management.
  • Have an outstanding university career with excellent results and study / work experience abroad.
  • Be able to write and speak fluent English.
  • Be good at and enjoy analytics and high-volume of data.
  • Have a wide range of digital and tech skills.
  • Bring an out-of-the box mindset, coupled with agility and entrepreneurship.
  • Demonstrate strong communication and interpersonal skills.
  • Be geographically mobile, have a flexible mindset and a can-do attitude.

  • Competitive Internship salary + relocation allowance if you live farther than 50km from our office in Parma.
  • Personal tutoring and constant support from your team to develop your personal and business skills.
  • First-hand experience working on live projects, as the fastest way to learn.
  • Free access to our company canteen.
  • Access to our onsite shop where you can pick up our products at a generously discounted price.
  • Flexible ways of working.
  • A unique opportunity to look behind the scenes of the number one pasta company leader in the world!
  • What Else? We are looking forward to welcoming you in the Barilla World!

    Barilla is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

    We honor our commitments under articles 1 and 18 of Law No. 68 / 1999 and give special consideration to candidates in protected categories

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