Regional Sales Manager (RM)
6 gg fa

Role scope

The Regional Sales Manager is responsible for all the sales activities for both off-trade and on-trade in the assigned area which is

Rome and province

regional retailers, wholesalers and indirect Outlet on-trade. He / she will be accountable for selling activities (annual agreements negotiation, promotional plans implementation, order taking, cash collection, store check) and for back-office activities (order entry, performances and budget monitoring, monthly sales forecast).

Main activities

  • Business Development : Evaluate and optimize wholesale panel in the assigned area. Scout new outlets to be involved through wholesale channel.
  • Run field visits to off-trade to negotiate local agreement, promotion plan and assortment; wholesale and indirect customers to monitor performance, objectives achievement and support the sell-out : identify corrective actions based on canvass terms and customer investments;
  • perform outlets monitoring with specific focus on distribution, visibility and activation; support the implementation of POP material / extra visibility, brand activations and bartender community experiences.

  • Customer Business Plan : Define annual business plans to establish shared objectives and develop business through distribution, promotions, agreement with indirect Outlet on-trade and visibility actions.
  • On-Trade contracts : Draw up and monitor the application of tripartite contracts between Pernod Ricard Italia, wholesalers and outlets.
  • Pricing : Implement the pricing strategy by channel and by customer, respecting company guidelines and monitor the RSP evolution at POS level.
  • Competitors : Map key competitors’ activities and provide to the Trade Marketing team all the information gathered on new product launches, pricing and promotions to ensure a complete analysis of the market.
  • Back-office : Sales forecast, order management and credit collection.
  • Requirements & Skills


  • Degree in Economics, Marketing or Business Management;
  • 4+ years experience in sales or trade marketing roles.
  • Key competences and skills

  • Strong commercial and analytical skills;
  • Proven ability to understand customers' needs, respond to requests and manage negotiations;
  • Strong ability to achieve results and work under pressure;
  • Good knowledge of P&L management;
  • Good attitude to establish and develop trusting and impactful relationships with stakeholders;
  • Fluent in both Italian and English;
  • Previous experience in beverage industry will be considered as a plus.
  • Job Posting End Date :

    Target End Date

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