Senior Product Marketing Manager
Agricola Tre Valli
Verona
5 gg fa

Why We Work at Dun & Bradstreet

We are at a transformational moment in our company journey - and we’re so excited about it. Each day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growth.

Our purpose is to help customers improve business performance with Dun & Bradstreet’s Data Cloud and Live Business Identity, and we’re wildly passionate and committed to this purpose.

So, if you’re looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!

The S&MS Marketing team is an integrated team comprised of marketing professions responsible for portfolio and market management, product marketing, demand generation, field marketing, content marketing, digital experience, PR, and analyst relations, This collaborative team is responsible for developing and coordinating omnichannel campaigns and customer engagement that drive sustainable growth and measurable business results.

The RevTech market continues to evolve rapidly. Leading organizations are looking to empower their sales marketing and sales teams with the data, insights and automation they need to deliver growth and thrive in a fast-changing competitive environment.

This position is an exciting opportunity to help guide the go to market and ensure successful product launch and adoption.

The role requires partnering closely with product management, portfolio marketing, demand generation, pricing, and the sales teams to understand the market and clients’ needs to position Dun & Bradstreet as a trusted partner and leader in the RevTech market.

In your role as Senior Product Marketing Manager, you will be the responsible for deeply understanding the needs of our key buyer personas and how they use data and insights on their target customers and prospects to fuel growth.

With this knowledge you’ll lead product messaging, pricing, and sales enablement programs to ensure successful launch and adoption of Dun & Bradstreet’s sales and marketing solutions.

The ability to turn strategic vision into tactical initiatives, and the ability to effectively communicate with both sales and our existing customer to understand the needs of the customer and help them to achieve their business goals are crucial attributes for this candidate.

Responsibilities :

  • Informing the product strategy for the key segments and market categories (trends, challenges, opportunities, and D&B POV).
  • Engaging sales, customers, and analysts to understand our strengths, weaknesses, opportunities, and threats.

  • Understanding the needs, challenges, and opportunities for our key buyer personas and translating that into the use cases we solve for.
  • Shaping our product positioning and ensuring that we are communicate a simple, easy to understand, message for how we help our clients achieve their key business objectives.
  • Working with analyst influencers to help positively position our products in key market evaluations.

  • Working closely with your demand gen and portfolio marketing cohorts to help design, build, and optimize our campaigns, programs, and product launches.
  • Partnering closely with our sales teams to support their needs and our shared pipeline and sales goals.

  • Working with our pricing and competitive intelligence team to establish the right pricing and packaging for solutions that will solve the key client use cases.
  • Working closely with our sales enablement team to develop and coordinate programs that cover knowledge of the target personas, key business use cases, product capabilities, pricing, and available sales resources.
  • As the ideal candidate, you are a highly motivated, energetic self-starter. You are passionate about marketing and emerging markets with experience helping to strengthen a company’s point of view.

    Your creative thinking, critical analysis and problem-solving skills will be crucial in this role.

    Qualifications :

  • A Bachelor's degree. MBA preferred.
  • 5 or more years of B2B marketing experience, preferably in the Data Management, MarTech, SalesTech, or SaaS space.
  • Experience leading cross-functional initiatives and programs that include senior technical, business, executive leaders, and industry analysts.
  • Knowledgeable on developing integrated marketing campaigns and programs.
  • Proficiency with managing, and measuring marketing performance and effectiveness.
  • REMOTE

    Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law.

    We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and / or mental disabilities.

    If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your requestto TalentAcquisitionTeam dnb.

    com. Determinationon requests for reasonable accommodation are made on a case-by-case basis.

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