Field Marketing Manager
Realogy Holdings Corp
Naples, Naples
20h fa

Job Description

Field Marketing Manager

We are currently seeking a Field Marketing Manager for Coldwell Banker Real Estate to support 15-16 brokerage offices in Southwest Florida.

This is a field-based role that will be working remotely from home for the majority of the time until travel restrictions lift.

The candidate needs to have the ability to travel to office locations as required in the future.

The Field Marketing Manager is responsible for working proactively and interfacing directly with senior team members and leadership in our brokerage offices to implement local, regional, and national marketing strategies that benefit real estate agents and further their engagement with the Company’s Agent Value Proposition.

Also, the Field Marketing Manager will have responsibility for the development and implementation of local marketing plans.

This individual provides direct, one-on-one orientation and assistance to real estate agents and company staff, either personally or through direct report office-based marketing coordinators, on key marketing programs and resources and is the key representative for all marketing initiatives.

Essential Job Function - to support affiliated real estate agents :

  • Work proactively in the field, both personally and through leveraging office-based marketing coordinators, to communicate and implement all relevant marketing functions to the company’s affiliates real estate agents.
  • Work proactively with top echelon real estate agents to support marketing needs and business goals, with all efforts focused on delivery of the Company’s Agent Value Proposition.
  • Maintain a significant presence in the local sales offices presenting at meetings.
  • Effectively communicate the Coldwell Banker luxury marketing program and provide local support as needed, including possessing the polished ability to represent the benefits of the program.
  • Team Development and Management :

  • Select, supervise and develop one or more direct report marketing support coordinator(s) located on site at individual branch office sales locations.
  • Strategic Market Planning & Delivery :

  • Help develop and execute the company’s marketing plan, including advertising, strategies and tactical implementation.
  • Preparing and disseminating communications and instructions within the Region in advance of promotional launches and marketing initiatives.
  • Conduct research and analysis on competing brokerages. Identify opportunities and work with senior regional and national marketing leadership to implement procedures to connect competitive advantages to actionable strategic decisions.
  • Support Local Operating Company / Senior Leadership :

  • In conjunction with local senior leadership and regional marketing leadership, participate in VIP recruiting opportunities, business development opportunities, and agent retention efforts on occasion.
  • Events, Awareness and Communications :

  • Suggest and coordinate local venues that should be considered for local company events.
  • Leverage regional resources to deliver market position messaging externally.
  • Handle other duties as assigned, including but not limited to acquisition support and ad hoc presentations.
  • Qualifications :

  • Bachelor’s degree in Marketing or related field preferred.
  • Real estate License preferred.
  • Minimum of 3 years of multi-channel marketing experience in a medium / large professional services company with 2 years’ team lead experience at a management level or higher.
  • Experience with new and social media, online, and traditional advertising.
  • Strong communication and interpersonal skills. Ability to handle small copywriting jobs, as well as presentation writing and presentation development.
  • Must have polished public speaking skills and be capable of delivering compelling and professional presentations.
  • Demonstrated ability to work well in a minimally supervised, fast-paced environment.
  • Strong working knowledge with Microsoft Office Suite Excel & PowerPoint, as well as Prezi, Project Management systems, and CRM systems
  • Ability to travel to local branch offices, regional meetings and occasional out of town travel as required.
  • Capable of lifting small packages at events.
  • Our Commitment to Diversity

    At Realogy, diversity fuels success for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed.

    We pursue talent strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity respecting backgrounds, cultures, perspectives.

    You’ll find our commitment to diversity reflected in our achievements :

    Forbes 2020 Best Employers for Diversity.

    Recognized on the 2020 Human Rights Campaign Corporate Equality Index.

    Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.

    First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.

    With diversity, we succeed together. We hope you’ll join us.

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