Act as a PM to collect requirements, engage with stakeholders and supervise the delivery of cutting edge omnichannel and digital projects as launch of new web sites (including the supervision of SEO, SEM, UX, etc.
activities), rollout of new Digital Platforms in BI Italy, Change Requests on existing platforms, Omnichannel projects including the use of multiple touchpoints (either digital or physical) to support the delivery of an excellent Customer Experience.
Supervise project activities throughout all project lifetime : governance definition, partners’ selection, project initiation, planning, launch and execution, performance monitoring, project closing.
Engage all internal stakeholders, BI Corporate teams and external partners to make sure that the project performs in line with plans, allocated resources and identified KPIs.
Participate in governance meetings and feedback sessions as requested.
Determine projects metrics plan during planning phase and ensure that needed analysis and reports are available throughout project execution.
PMO for the launch, development and maintenance of Customer contact Omnichannel / Digital Platforms and systems implemented in BI Italy supporting the process end to end.
Ensure project is delivered according planned schedule and allocated resources.
Support the requirements collection for Change Requests, throughout all the involved stakeholders, on existing platforms and govern the interaction with BI Corporate agencies selected for implementation.
Supervise projects for improvement of existing digital assets (SEO, SEM, UX, etc.). Ensure that platforms are implemented in line with requirements and impact measured through selected KPIs.
Support Innovation, Omni-channel marketing and Customer Experience topics by preparing presentation material, performing dedicated meetings and collaborating with training.
Requirements : Job Expertise
Agile Project Management capability / certification is a strong plus
Expert professional capability on Office suite is a must
Experience to manage Digital projects end to end (launch of new platforms, websites, apps)
Relevant knowledge of waterfall model versus agile approaches
Main Digital Strategy frameworks knowledge
Familiarity with User Experience improvement methodologies and KPIs
Familiarity with Customer Experience basic concepts & methodologies (Customer Journey, Personas, Pain points & Opportunities, Close the loop actions, etc.)
High level knowledge of Search Engine Marketing concepts and methodologies
Knowledge of Mobile projects and key drivers impacting mobile performance
Familiarity with Digital analytics, and the nature and design of insightful test and learn scenarios
Ability to convey complex information in business terms; interpret actionable insights
Experience with Adobe suite (or similar tools) is a plus
Knowledgeable in marketing technology, data and tagging, content and coding integration
Ability to Work with cross-functional teams, across Therapeutic Areas and in a competitive environment
Proactivity, speed and strong problem solving
Strong data analysis and general analytic skills in support of marketing programs
Permanent contract Who we are : At Boehringer Ingelheim we create value through innovation with one clear goal : to improve the lives of patients.
We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals.
As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture.
Learning and development for all employees is key, because your growth is our growth.Want to learn more? Visit boehringer-
ingelheim.com and join us in our effort to make more health.