Marketing Manager - Service Provider (Telco) Vertical
Juniper Networks
Rome, RM, Italy
1 gg fa

Position : Marketing Manager, Service Provider Marketing EMEA & CALA

Reports To : Senior Director of Marketing, EMEA & CALA

Location : Milan or Rome preferred

Juniper Networks seeks an experienced Marketing Manager to develop and execute a marketing strategy and plan in support of our strategic Service Provider accounts in Italy (some accounts may be outside Italy) and to develop and execute a marketing strategy and plan targeting our Service Provider as a Channel customers across mainland Europe.

The role is based in Italy and can be homeworker or office based although Ideally you will reside in Milan or Rome.

You will be comfortable with matrix working and will work closely with the Director of Sales for the region and also with the broader account teams.

The role encompasses all aspects of field marketing and you will engage across the region with marketing colleagues and other specialists.

Responsibilities include :

  • Developing a robust understanding of the customer’s business imperatives and the opportunity that creates for Juniper Networks
  • Development of intelligence on the accounts you support that drives the goals of the sales teams
  • Building and executing a fully integrated marketing plan that fits seamlessly with the sales objectives for the accounts.
  • Developing a plan that covers the customer lifecycle.
  • Develop a data strategy for the accounts.
  • Assessing the fit’ of corporate marketing campaigns to the accounts working with the wider marketing team to adapt and introduce them as appropriate.
  • Building relationships with customer’s architecture, sales, marketing, and product management personnel at various levels to identify net new, cross-sell, up-sell and whitespace opportunities that benefit both the customer and Juniper
  • Driving engagement with customer by creating a regular cadence of communications with customer contacts which includes content development, writing and editing of traditional and social media, list / database management, and response metric tracking / reporting
  • Working closely with key internal stakeholders (sales teams, corporate marketing, solutions marketing, and technical experts) to help develop and define the go to market strategy and plan for customer And executing the marketing component.
  • Leading strategy development of customized events and assisting with the execution as appropriate.
  • Presenting and evangelizing relevant business and technical content on webcasts, events and in sales presentations to audiences that ranges from in-the-field sales / SEs to Marketing, sales and product management teams.
  • Proactively developing new marketing ideas and initiatives and pitching them to the account team
  • Managing a marketing budget of dedicated OPEX funding (and MDF if appropriate)
  • Required skills / experience :

  • Must be fluent, both written and oral, in Italian and English. Other languages a plus but not necessary.
  • A willingness to develop an understanding of key accounts at an operational and organizational level.
  • History of building and maintaining successful relationships with sales teams and partners in order to build a marketing strategy and then to implement it.
  • As an individual contributor, have a range of marketing skills to execute the plan and to take on new tasks as plans change to get the job done.
  • Ability to thrive in a fast-paced work environment with limited direction / supervision as well as adapt to continually changing priorities and aggressive project timeframes.
  • An outcome driven approach is essential.

  • Strong collaboration skills to interact and influence key stakeholders in the business groups, marketing, field and channel teams.
  • A can do attitude and the ability to develop creative solutions to problems
  • Priority driven. The ability to assess the opportunities most likely to drive success and prioritise them.
  • A minimum of five years telecommunications technology marketing experience (B2B).
  • An appreciation of telecoms technologies.
  • A good understanding of service provider business models and their challenges.
  • Outstanding communication skills to quickly analyze information and use that analysis to concisely and accurately communicate a recommended course of action
  • Familiarity with marketing and sales automation systems such as Eloqua and salesforce.com
  • Experience of digital marketing techniques and platforms
  • Frequent travel within EMEA (and less frequently to corporate head office in North America
  • ABOUT JUNIPER NETWORKS

    Juniper Networks is in the business of network innovation. From devices to data centers, from consumers to cloud providers, Juniper Networks delivers the software, silicon and systems that transform the experience and economics of networking.

    Our products and technology run the world's largest and most demanding networks today, enabling service providers, enterprises, and governments to create value and accelerate business success.

    Everyday our 9,000+ colleagues come together across 46 countries to realize our company vision - Connect Everything, Empower Everyone.

    We are innovating in ways that empower our customers, our partners and ultimately, everyone, in a connected world. These customers include the top 130 global service providers, 96 of the Fortune 100 and hundreds of public sector organizations.

    WHERE WILL YOU DO YOUR BEST WORK?

    Wherever you are in the world, whether it's downtown Sunnyvale or London, Westford or Bangalore, Juniper is a place that was founded on disruptive thinking - where colleague innovation is not only valued, but expected.

    We believe that the great task of delivering a new network for the next decade is delivered through the creativity and commitment of our people.

    The Juniper Way is the commitment to all our colleagues that the culture and company inspire their best work-their life's work.

    At Juniper we believe this is more than a job - it's an opportunity to help change the world...

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