Trade & Shopper Marketing Specialist
Alba, IT
6 gg fa

job location alba ferrero familyowned company with truly progressive and global outlook and iconic brands such nutella tic tac ferrero rocher raffaello kinder bueno and kinder surprise the love for our brands continues grow too does our global reach represented 55 countries with products sold more than 170 the ferrero group loved generations around the world the secret our global success nearly 35000 dedicated employees who celebrate care and quality craft business careers and brands are proud join and you could one them about the role trade shopper marketing has strategic relevance for our company harmonises marketing and sales strategies practices order obtain the best layout our products the points sales the proper stock and enable the best experience for our shoppers furthermore responsible for the channel and client development strategy the ferrero portfolio enhancement along with the interlocutors and the retailing mix standards definition main responsibilities this function consists several teams that contribute its overall mission and goals category activation management defines with the marketing division the category brand budget volumes and promo investments related the modern channel creates and carries out sellin and sellout strategies implements the category activation plans supports the sales plans preparation monitors performances shopper marketing management knows depth the shoppers drivers and purchasing barriers through the path purchase the various channels analyses shopper insights create category business development opportunities defines guidelines for all the retailing mix elements develops projects shopping experience innovation customer analysis price management analyses the clients trends and pinpoints opportunity areas supports the marketing function defining price strategies also coordinates the turnover planning tools the promo turnover and the clientspecific investments analyses keyquality indicators developing methods aimed evaluating the interrelation between quality and turnover channel customer marketing analyses the category potential for both the modern sales channel and the out home channel and evaluating growth opportunities proposes business strategies develops tools and actions order strengthen the relationship with customers and consumers who are looking for master degree with minimum score 105110 12 years experience marketing trade marketing sales experience the fmcg market retail companies would plus understanding different markets and cultures strong analytical skills fluency english how successful the role and ferrero consumers quality and care are the heart everything successful ferrero you need just consumer and product centric are dedicated crafting brilliant results for consumers around the world

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