Sr Account Manager, Digital Acquisition Strategy & Operations.
Milan, Italy
1 gg fa

Job Description

What you get to do in this role :

  • Work with Internal Marketing teams to understand client needs and best metrics for success
  • Translate client goals into a digital acquisition strategy, providing media plans and playbooks around optimal targeting and ad units.
  • Evaluate opportunities for upsell
  • Work with external partners such as ad technology companies and ad agencies to facilitate all client needs and evolve digital acquisition strategy
  • Own process of obtaining of all creative and tracking assets needed to launch campaign
  • Work with internal client stakeholders and Ad Ops on campaign optimizations
  • Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns
  • Develop and deliver weekly health reports / check-ins, monthly summaries and QBRs for clients
  • Partner with finance for PR / PO and Invoicing reconciliation
  • Assure complete customer satisfaction through all stages of the process from booking to billing
  • Qualifications

    To be successful in this role you have :

  • 3+ years of account management / program management and / or digital operations experience
  • Experience running large scale programs and complex client relationships
  • Expertise in the digital advertising landscape and related technologies
  • Familiarity with Google Campaign Manager, DV360, SA360, Demandbase, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
  • Familiarity with the execution of digital advertising campaigns
  • Outstanding interpersonal skills, relationship builder
  • Strong experience developing operational workflows
  • Comfort with business analytics and producing data-driven insights and reporting
  • JV20

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