Assistant Brand Manager (Internship)
Fater SpA
Pescara, Pescara, Italia
1 min fa
source : Intervieweb

Fater is an Italian company founded in 1958 by Francesco Angelini, since 1992 joint venture between Procter & Gamble and Angelini Group.

  • It manufactures and distributes the brand products ACE Neoblanc and Comet in 39 countries in the Western European and Central Eastern Europe Middle East and Africa markets;
  • in Italy it has been expanding the market of personal hygiene products since the late '60 and it now produces and sells brand products such as Pampers, LINES, LINES Specialist and Tampax.

    Fater is a dynamic company that invests in Research & Development around 4% of its annual turnover (911 million Euros) and counts globally 1,400 employees.

    Consumer and market knowledge shared competences and search for efficiency are the drivers of growth in the long run.

    The headquarters is in Pescara; the Italian manufacturing facilities are located in Pescara and Campochiaro (CB); other plants abroad include facilities in Portugal (Porto), Morocco (Mohammedia) and Turkey (Gebze).

    Fater has several affiliates in Moscow, Bucharest, Istanbul and Mohammedia.

    The Assistant Brand Manager is included with a six month internship in the Marketing Department Team to provide support to Regional Strategy Design and Execution across all touch-

    points (Packaging Design, POP material development, Consumer Communication ATL / BTL), to create and deliver winning business strategy based on superior understanding of the consumers, customer and competitive environment.

    Main Topics

  • Strategic Guide : develop local consumer insights and expertise, competitive and market understanding
  • Build Brand Equity : define equity hard and soft point to meet regional needs
  • Initiative design : contribute to the creation of new initiatives, including new brands, packaging, products and ideas
  • Competitive Response Modelling : adjust initiative strategies as appropriate to ensure business competitiveness and growth.
  • Agency Relationship : develop partnership with agencies and internal / external partner and fully leverage the contribution of each.
  • Only for Marketing passionate people!

    Minimum Skills Required

  • Degree (graduate or undergraduate) in Economical disciplines with a brilliant academic path;
  • Very good knowledge of strategic and operational marketing
  • Analytical skills
  • Communication skills
  • Solid knowledge of Microsoft Office applications (Excel, PowerPoint)
  • Teamwork attitude
  • Good English
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