Shopper Marketing Manager
FrieslandCampina
Milan, Italy
37 gg fa

Job description

With direct report to the local Marketing Manager, and leading a small team, your main responsibilities will be :

Strategic Planning :

  • Create, guide and coordinate the development of Category plans in line with the FC Italy strategy and local Marketing strategy resulting in the desired category / brand / product positioning
  • Guide and coordinate the trade marketing vision and strategy and actively driving the translation into the country strategies and plans.
  • Consumer / Shopper activation :

  • Deliver consumer / shopper communication tools, fitting market conditions & key sales channels.
  • Lead the development of (new) communication platforms and integrated touch-point planning across Italian regions to drive synergy and ensure a consistent brand identity / message.
  • Strategy Execution :

  • Develop, implement and monitor the execution of the marketing strategy and take corrective actions in case of deviations, in line with the overall FC Italy policy, resulting in the agreed objectives.
  • Collect and evaluate data to track main KPIs, thereby generating cross-brand insights to track and improve category performance.
  • Category development / shopper marketing :

  • Develop category management, based on pricing and promotion strategy in close cooperation with sales (both Modern and Traditional trade).
  • Develop / coordinate / monitor instore activities. Coordinate the development of shopper marketing strategy and activities.
  • Shopper marketing budget Management :

  • Manage the financial process, including developing an operational plan (taking the consumer needs in consideration) and budget for the appointed brands, in compliance with the FrieslandCampina Financial, Management policy, resulting in the agreed financial objectives.
  • Identify opportunities to enhance the activity mix and ensure optimal spend allocation using optimal portfolio management and continuous performance management
  • Project Management :

  • Define, plan, manage and coordinate (principal) programs and projects (to execute the category marketing plan) within the project management toolkit of Friesland Campina
  • New channels business development :

  • Bring insight to the whole Marketing / Sales team, and develop / accelerate new business growth opportunities
  • Market analysis :

  • Manage the design and execution (with the help of a Jr Business analyst intern) of research programs (key source : Nielsen)
  • Deliver clear and timely communications of program updates to the team, stakeholders, and executive sponsors
  • Support synthesis and creation of key reporting outputs that communicate issues and opportunity areas to sales team, as well as all levels of the company
  • Key requirements :

  • Degree in Economics (preferably specialized in Consumer Marketing Management);
  • 5 years shopper and customer marketing understanding and experience (trade marketing; category management)
  • Solid understanding of marketing / commercial strategy and tactics
  • Experienced project Management (incl. financial impact)
  • Data monotoring & analyzing skills (structured decision making based on solid insights)
  • Excellent communication and stakeholder management skills
  • Able to work in a start-up environment (stress and uncertainty management)
  • Willingness to travel and to work flexible hours
  • This job offers you the opportunity to work in a fast changing and start-up enviroment with challenging tasks and international exposure.

    Compensation benefits

    Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it’s important for our people to continue to grow.

    After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor.

    It is, after all, the most effective way to learn.

    If you are the right candidate for this exciting challenge, please send your application to Mario Campo ( mario.campo frieslandcampina.com ).

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