Consultant - Digital Marketing (m/f/d)
McKinsey & Company
Cologne
6 gg fa
source : OMR

QUALIFICATIONS

  • 3+ years of experience executing and / or leading digital marketing programs end-to-end for digital agencies or client marketing organizations
  • Detailed knowledge of the key digital performance marketing channels and experience in executing and optimizing campaigns using standard tools (Google Analytics, Adobe Analytics, Google Ads, Facebook Business Manager) and managing performance marketing channels (SEM, paid social, display / programmatic, e-mail)
  • Understanding of the digital marketing, advertising technology ecosystem and digital agency landscape
  • Entrepreneurial spirit, hands-on can-do attitude and a keen interest in proactively developing an important new suite of services and capabilities inside the firm
  • Ability to work collaboratively in a team environment and with people at all levels in an organization
  • Fluent in English (written and spoken)
  • Willingness to travel
  • WHO YOU'LL WORK WITH

    You will be part of our Marketing & Sales practice and be working in one of our offices in Germany or Austria.

    As a part of this practice, you’ll focus on developing marketing and sales strategies for leading companies of all major industries, including consumer goods, financial services, retail, telecommunications, and logistics.

    Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

    WHAT YOU'LL DO

    You will work across industries and help clients transform their marketing strategy and operations to power growth through digital advantage.

    In this role you'll support top organizations to use digital to connect with customers and to drive revenue growth quickly.

    During your client facing work you will either be supporting the project team with a part of your time and bring in your specific digital expertise or you will be full time on the ground, especially when the project is entirely focused on deep digital marketing work.

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