Field Marketing Manager Visual & Pro AV, Italy
Panasonic Europe Ltd
Milan, Italy
1 gg fa

Join a multinational European team with members coming from over 50 different nationalities all over the world. We believe in strong collaboration as we are convinced, that only together we can grow stronger and keep our innovative edge in the competition.

Panasonic is an energetic, creative and proactive organization that consistently aims to exceed its customers’ expectations, to translate its vision into providing solutions based on ideas that will enrich people s lives.

Our aim is to help you achieve your career goals by offering attractive and individual opportunities to develop your talent.

We want to offer you the chance to grow within our organization, guided by a variety of training and development measures, as well as an attractive remuneration package

Your Responsibilities :

FMM implements BU strategy and guidelines locally, and plans and executes all local and / or vertical marketing campaigns and activities according to BU marketing plan in order to support the development of the local business in Visual & Pro AV product categories in Italy.

  • Ensures adherence to given guidelines and processes for the work procedures assigned.
  • Plans local and / or vertical resources and marketing budgets, monitors and reports expenditures accordingly.
  • Drives European marketing campaigns locally (advertising, tele-marketing, direct marketing,...).
  • Localizes centrally provided marketing material, websites, newsletters, press releases, collateral, price lists.
  • Selects appropriate local communication media and develop local advertisements.
  • Plans, drives and organizes local leads (events, direct marketing campaigns), and ensures leads are qualified.
  • Qualifies, selects and leads cooperation with creative or event agencies for local campaigns.
  • Monitors lead follow-ups by sales team, within agreed SLA and notify Sales Manager of breaches.
  • What we are looking for :

  • Relevant University Degree or equivalent practical and vocational knowledge and experience
  • 2 to 8 years of relevant experience in the field (preferably in Visual / ProAV)
  • Strong command of the English language
  • Proficient understanding and know how in processes, technologies, products or other relevant field of expertise e.g.
  • Effective utilization of recognized planning, analytical or conceptual principles and techniques
  • Understanding and applying principles of effective project management
  • The ability to apply technical data knowledge to provide sound analyses in order to drive results significantly and support respective management decision
  • Knowledge of CRM tools and content management tools
  • Strong communication and interpersonal skills
  • High attention to detail, innovative, driven and flexible
  • A better life, a better world :

    Pana sonic is one of the largest and lead ing elec tronic pro duct manu facturers in the world. The depth and diversity of our re search capa bilities, manu facturing ex pertise, high quality and sophisticated pro ducts have remained strong since 1918.

    In Europe Pana sonic employs more than 10,000 people.

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