DIGITAL MARKETING MANAGER
CRIF AG
Bologna Fantin, Italy
3 gg fa

DIGITAL MARKETING MANAGER

The position will operate in the growing Big Data & Marketing Analytics unit. We are looking for a candidate having the following qualifications.

  • 5+ years of experience executing and leading performance marketing programs for digital agencies or client marketing organizations
  • Deep understanding of the ad-tech ecosystem, field experience with bid managers, DMP’s and DSP’s, leveraging 1st and 3rd party to data to drive marketing impact
  • Focus on customer acquisition : managing performance marketing channels (e.g. Search, Programmatic, Social, conversion rate optimization) as well as Customer Lifecycle Management (managing customer data, segmentation, etc).
  • Experience with marketing analytics and attribution
  • Ability to think quickly and critically on a broad range of digital marketing topics across various scenarios
  • The candidate will make an important contribution to the analysis, design, creation and implementation of business solutions and launch digital marketing and personalization programs, enabled by data and technology.

    In a collaborative team setting, the candidate will work closely with others but also autonomously with project manager direction.

    Project management skills and entrepreneurial drive are required.

    The candidate will be involved, with high flexibility and autonomy in both projects and service development.

  • Strong intrinsic problem-solving skills, ability to structure and solve problems and conduct and interpret analysis independently, with demonstrated analytic and quantitative skills, combined with good business acumen
  • A passion for performance improvement of clients, delivering high-quality end-products
  • Experience in leading small teams and mentoring others, communicate complex ideas clearly, gain the respect of clients and colleagues, and work collaboratively.
  • Ability to develop and grow the capabilities of project teams
  • At least a B2 proficiency in English
  • Availability to frequent travels in Italy and abroad
  • A work experience abroad will be considered a plus, while prior experience in management consulting is preferred

    The position is open both to males and females.

    The successful candidate will operate in a dynamic and ever-growing working environment.

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