Biddable Media Manager
Pirelli
Milan, IT
5 gg fa

Description :

Biddable Media Manager

Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.

Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 2,700 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world.

In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.

1% of revenue from high-value products in 2019.

Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has just renewed the agreement until 2023.

We are looking for a talented Biddable Media Manager to join our Digital Marketing team : an innovative team of digital professionals, managing Pirelli websites, digital media campaigns, e-commerce projects, analytics and measurement.

You will work specifically within the innovation and acquisition team.

This is a challenging opportunity to work in the HQ of a successful international company in a phase of focus on digital transformation.

Main Responsibilities :

You will be responsible for :

  • Creating and managing independently Pirelli Social Media and SEA campaigns in different countries,
  • working with all the objectives throughout the full marketing funnel : awareness, consideration, conversion;
  • Responding to briefs, collaborating with cross media teams and managing the allocation of the social and SEA media budget;
  • Ensure campaigns are built and activated on time, aligned with wider media plans and flighting, optimized to achieve KPIs and business objectives;
  • Carry out keyword research and SEA ads, ensuring compliance and approval in close collaboration with our SEO agency;
  • Conduct audience research and activation against identified segments, manage A / B testing;
  • Build out or reconfigure account structures to drive optimal performance;
  • Stay up to date on the latest products, trends, and ADV platforms.
  • Educational & Background Requirements :

  • At least 2 years of first-hand experience in media or social media agencies, working on Search and social advertising platforms;
  • Independent management and excellent knowledge of PPC tools (FB Business Manager, Google Ads);
  • Capability to manage campaigns to respond to both awareness and conversion objectives, with strong experience with performance campaigns;
  • Proficiency in Italian and English is mandatory;
  • Proficient in Excel and Powerpoint with the ability to produce effective presentation materials;
  • Analytical mind and data driven approach;
  • Very good communication skills and positive attitude.
  • Experience working within programmatic buying is a plus.
  • Experience working within programmatic buying is a plus.
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