Consumer Marketing Manager - Fixed Term Contract
Amazon.com
Milan, MI, IT
3 gg fa

At Amazon, we have a long history of solving complex problems and providing innovative solutions for other businesses. With Amazon Pay, we are driving the next frontier of commerce through connected devices of all kinds.

We enable merchants to leverage our trusted, seamless consumer experience to allow more than 300 million active Amazon customers to purchase from them online, in-

store, and across an array of consumer devices. Customers can use information stored in their Amazon account to pay and arrange delivery from tens of thousands of merchants globally already.

What is the role?

Amazon Pay is seeking a consumer marketing rock-star to join our Global Marketing Team. This role will be located in the EU office and reports to the Global Head of Consumer Marketing in the US.

They will be responsible for ideation and prioritization of new campaigns, internal and external channel development, and for managing consumer marketing programs for Amazon Pay in Europe.

This role will help make Amazon Pay the preferred payment option among Amazon customers who purchase offsite and will help us achieve our aggressive new consumer goal in EU.

We are seeking an experienced consumer marketer (m / f / d) to ideate and execute on the marketing strategy and to develop, prioritize and optimize marketing programs and campaigns in the EU that drive customer engagement and loyalty.

The EU Consumer Marketing Manager will work closely with other marketing team members to prioritize, optimize and execute the marketing strategy and launch new programs to drive customer acquisition, engagement and retention for Amazon Pay.

The EU Consumer Marketing Manager will develop plans, execute, optimize and evaluate marketing performance across multiple channels, countries, customer segments and track to success metrics and goals.

The ideal candidate will have a strong background in consumer digital marketing, marketing strategy development, campaign planning, testing, optimization, and measurement of experiments.

The candidate must be able to prioritize workload well and shift strategy with changing expectations in each country. If you are looking for an opportunity where you can create, own, execute, prioritize and measure success of new and exciting consumer marketing campaigns this is the role you want.

Primary Responsibilities

You will be responsible for building, managing and prioritizing marketing programs that delight our customers and drive the awareness and use of Amazon Pay.

New consumers is our ultimate goal.

Scope includes :

  • Develop programs and internal partnerships that drive awareness and accelerate usage of Amazon Pay.
  • Prioritize campaigns across regions, countries and for critical initiatives with a disciplined approach.
  • Keeps track of all EU campaigns and promotions and anticipates needs based on weekly business meetings.
  • Utilize digital channels such as email, display, and social (both Amazon owned and paid) to drive awareness and use of Amazon Pay among buyers.
  • Manage consumer display and re-targeting advertising campaigns utilizing the Amazon Advertising Platform (AAP).
  • Partner with US counterpart to share learnings and scale where possible.
  • Collaborate with Global Head of Consumer Marketing to align on global strategy and ensure consistent messaging and cohesive campaigns are used across all channels and markets.
  • Coordinate creative asset production in partnership with the Marketing Communications Team and external agencies.
  • Analyze campaign performance and optimize based on acquisition and retention goals. Presentation of traffic and marketing data in weekly business reviews.
  • Use performance data to drive decision making.

  • Manage co-marketing campaigns with chosen merchants from concept to execution and transition co-marketing over time to other stake-holders in the EU.
  • Experience :

    Independent and creative with solid communication skills, the successful candidate will have a strong consumer marketing focus and extensive experience in digital marketing.

    The candidate must have demonstrated sound business judgment and be able to think strategically about a quickly growing business while at the same time have the analytical ability and intelligence to dive into the tactical details.

    The candidate will ideally have experience with a rapidly growing business and be able to prioritize autonomously based on business critical issues.

    For this position we expect :

  • Several years of consumer marketing experience
  • Consumer marketing experience across email, web, social, and display developing and executing marketing campaigns.
  • Record of progressive experience and responsibility.
  • Strong analytical skills and ability to use data to optimize marketing programs, strong understanding of experimental design, ability to set tests and optimize on own.
  • Demonstrated ability to build & execute demand generation and customer engagement programs.
  • Demonstrated ability to prioritize projects and campaigns under pressure and to push back on stakeholders as needed.
  • Further Qualifications would be a plus :

    These are not required, but any one of these will be strongly considered.

  • German Knowledge;
  • Experience managing onsite, email, social media and influencer campaigns
  • Ability to learn in-house analytical tools quickly
  • Experience in both acquisition and retention campaign development, or subscription models
  • Are you interested? We look forward to receiving your application. Please submit your online application including your CV and covering letter in English.

    By submitting your resume and application information, you authorize Amazon to transmit and store your information in the Amazon group of companies' world-

    wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.

    Did you know that Amazon is offering various jobs in part-time? If you want to apply, please filter for part-time in the job type search section on amazon.jobs.

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