Mission of the Role
Create the best experience of involvement and consumer attraction, with a focus on products and B2B Technogym target.
Key Role Responsibilities
Knowledge of Email Marketing Best Practices
Technical skills and expertise with HTML and CSS optimized for email deployment with an understanding of the difference between coding for the web and coding for email.
Experience developing triggered email campaigns that include dynamic content;
Strong understanding of color space / color theory, and user interface design;
Proven expertise with Adobe PhotoShop.
Advanced experience with email testing software (render testing), working with email deployment platforms and troubleshooting creative and deployment issues;
Passion for learning new skills, expanding experience;
Ability to work in a highly collaborative environment, multi-task, and participate in a team-based planning process;
Customer Service Oriented with a "can-do" attitude even when faced with complex requests.
Required personal & technical skills
Knowledge of Digital and IT tools
Knowledge of E-commerce techniques
Quantitative marketing analysis
Digital marketing analytics and reporting
E-CRM marketing automation
Digital marketing performance and techniques
Knowledge of fitness, performance, health and product use
Knowledge of web programming languages (Apache, PHP, HTML etc.)