SEO Specialist - Operations
YOOX NET-A-PORTER GROUP
Milan, Italy
2 gg fa

YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem.

The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET.

The Group’s Online Flagship Stores Division partners with many leading luxury brands to power their own e-commerce destinations.

The Group has 4.3 million high-spending active customers globally. As pioneers in bringing together the realms of technology and luxury, YOOX NET-A-PORTER satisfies the most discerning clientele with expertly curated products from the world’s most coveted brands, personalised end-to-end service, the latest technology and inspiring content, all shaped by 20 years of insights into the modern shopper.

To further develop digital capabilities and create synergies , YOOX NET-A-PORTER GROUP has creat ed new departments as Centres of Excellence .

One of them , the Growth D epartment , is responsible for driving new and existing customer growth encompassing all Digital Marketing and CRM actions at the service of our stores.

Our Growth D ivision are now seeking a talented SEO Specialist to join the team . Some of the essentials for you to know are :

Here is a breakdown of what you’ll be doing :

  • Work closely with search teammates to identify , prioritise and target search queries to drive the most valuable traffic
  • Analy s e keywords and SEO / SEM techniques used by competitors and identify industry trends
  • Develop content initiatives and work together with content teams and agencies to implement initiatives to maximi s e relevant organic growth
  • mprove SEO content

  • Write and test powerful calls-to-action to convert visitors
  • Provide SEO support for all external communications and seasonal campaigns
  • Develop and implement link and traffic building strategies
  • Learn and be curious and stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies
  • Alignment of activity with seasonal and other trends to ensure maximum organic visibility at periods of peak search demand.
  • Planning and execution of new content ideas and formats to increase authority and relevance, with the objective of driving organic search traffic and revenue growth.
  • Building strong and productive relationships with important stakeholders from teams across the business including Product, Brand Marketing, Campaigns and Editorial
  • Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
  • Devise and execute methods to track, report, analyse and improve SEO performance
  • Work with creative and app teams to optimise app store listings for YNAP apps
  • The type of person we are looking for :

  • 2-3 years of exper ience in SEO
  • S trong track record of succe ss doing SEO in a retail or ecommerce environment, client or agency side .
  • Experience of executing content-centric SEO strategies which have successfully delivered growth in organic search KPIs .
  • Experience of using content marketing techniques to successfully drive growth in organic search KPIs .
  • Hands on experience of using major SEO tracking and web analytics platforms including Google Analytics, Omniture, Google Search Console, SEMRush , AHrefs , STAT .
  • App Store Optimisation

    experience, including use of research tools

  • Excellent analytical skills, with the ability to interpret information, news, data and research quickly .
  • Familiar ity with ranking algorithms and optimisation techniques of the large Search Engines, such as Google, Baidu, Yandex and Bing / Yahoo .
  • Highly numerical .
  • Previous experience in the fashion / luxury sector will be considered a bonus .
  • Love of SEO and content.
  • A creative do-er. Someone that questions existing ways of doing things, and relishes developing new innovative approaches.
  • A business-orientated and results-driven individual.
  • A positive team player.
  • Someone who strives to exceed goals with a sense of persistent urgency and excitement
  • From the moment you join the YOOX NET-A-PORTER GROUP we are committed to making your journey with us inspirational and evolutionary.

    If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.

    YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply.

    We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

    If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

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