Global TA Digital Marketing Lead
Mylan
Monza, IT
3 gg fa

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  • Beginning of the main content section.Return to the home pagePrintable FormatJob Description - Global TA Digital Marketing Lead (21000326)

    Organization

  • Mylan Pharmaceuticals Private LimitedGlobal TA Digital Marketing Lead-21000326At VIATRIS, we see healthcare not as it is but as it should be.
  • We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via :

  • Access Providing high quality trusted medicines regardless of geography or circumstance;
  • Leadership Advancing sustainable operations and innovative solutions to improve patient health; and
  • Partnership Leveraging our collective expertise to connect people to products and services.
  • Every day, we rise to the challenge to make a difference and here’s how the Sr. Managers TA Digital Marketing role will make an impact : Key responsibilities for this role include :

  • Define global digital strategy and supervise the local implementation through local marketing teams
  • Strategic Planning of digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with COE, or agencies and other vendor partners
  • Building Partnerships - develops and leverages relationships within and across work groups to achieve results. Execution-ensures other contribute to organizational strategies by focusing them on the most critical priorities, measuring progress and ensuring accountability against those metrics
  • Business Acumen - uses knowledge of economic, financial, market, and industry trends to understand and improve individual, work group and organizational results;
  • uses understanding of major business functions, industry trends, and own organization's position to contribute to effective business strategies

  • Aligning Performance for Success : focuses and manages individual performance by helping other set performance goals; and then tracking results and evaluating performance effectiveness.
  • Influencing - uses effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.
  • Building Networks - takes action to establish and maintain connections with people outside their formal work group, including those outside the organization (e.
  • g. peers, cross-functional partner and vendors) who are willing and able to provide the information, ideas, expertise and influence needed to achieve work goals

  • Facilitating Change - encourages others to implement better approaches to address problems and opportunities; leads the implementation and acceptance of change within the workplace
  • Is responsible for providing thorough, current knowledge of therapeutic areas, including sharing and explaining applicable clinical development plans, details of competitive landscape treatment practices to stakeholders
  • The minimum qualifications for this role are : Resolves highly complex and novel issues with far reaching impact and / or consequences.

    Required significant time horizon to assess the effectiveness of solutions.

  • Minimum of a bachelor’s or master’s degree in Marketing, Communication and +5 years of experience. However, a combination of experience and / or education will be taken into consideration.
  • Strong experience in Pharma Market and deep knowledge of CH and Pharma Products and Marketing strategies would be an asset
  • Must possess Digital and Analytical skills, quality & accuracy - curiosity - decision making, speed and autonomy in working.
  • Management of complexity and ability to give the right priority.

  • Must possess Microsoft office Tools skills,
  • Must possess strong abilities in Financial Planning and Strategy, Competitive Analysis. Understanding the Customer & Product development
  • Resolves highly complex and novel issues with far reaching impact and / or consequences. Required significant time horizon to assess the effectiveness of solutions.
  • Able to express him / herself spontaneously, very fluently and precisely, differentiating finer shades of meaning even in the most complex situations.
  • English will be primary language of business and the candidate should be fluent in it
  • At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

    Job Posting

  • May 12, 2021, 4 : 25 : 20 AM
  • Ongoing
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