Junior Brand Manager
Ferrero
Alba, CN, IT
6 gg fa

Job Description

Ferrero Commerciale Italia is looking for a junior profile to join the Marketing Team as Junior Brand Manager in Alba .

Main tasks : Brand Strategy

Brand Strategy

Supports the implementation and achievement of objectives, goals, strategies and measurements (marketing mix, consumer target groups, pricing) in order to meet / exceed volumes and profit targets

Market Analysis

Develops and maintains consumer, competitors, brands, trends and drivers’ knowledge

Cooperates with the Market Research function to track performances of assigned products (sell-out data, pricing, stock levels, market share, etc.

and on consumer behaviour (consumer preferences and changing tastes) in order to identify challenges and recommend corrective actions

Communication and advertising strategy

Supports the definition of communication and advertising strategies, briefing the advertising agencies with all the information needed to produce effective commercials and advertisements

Verifies the effectiveness of the advertisement including media plan by means of quantitative and qualitative research

Budget and sales planning

Participates in definition budget for costs associated with the product lines, i.e. advertising, promotional costs, and costs associated with market research and analysis, also monitoring compliance with the budgeted figures and ongoing economic performance Participates in drawing up the sales plans for the various products in their different forms and presentations, detailing the promotional activities to be carried out during the various phases

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