This is a strategic role within the Italian marketingmunications teammitted to support Eaton Electrical Sector’s growth plans in the country, through : lead generation activities, effective lead management process, branding and promotional activities, optimization of marketing automation tools, monitoring and measurement activities.
He / she will be responsible to define a digital strategy, convert it into an effective digital marketing plan in line with thepany’s targets as for : increased brand awareness, development of a profiled database, member acquisition and engagement for Eaton across all stages of the buyer and customer lifecycle.
He / she will be in charge of developing and executing integrated corporate and digital marketing campaigns, orchestrating in the most suitable way all the availablemunication and digital marketing channels.
He / she will be also responsible for monitoring, analysing and sharing the campaign results, to pursue constant learning and improvement.
This role is also accountable for efficient and effective publishing across all digital properties in Italy, including Eaton websites and social media channels, as well as for the Corporatemunications processes and channels (PR relationships, press releases, etc.)
bachelor degree and preferrable specialization in digital marketing
A good understanding of digital marketing logics, techniques, tools and platforms (3-5 years)
Consolidated knowledge of digital marketing main topics : brand management, web content, SEO, SEM, CRO, Web Analytics, social media management, e-mail marketing
Experience with Pay per Click platforms and SEM strategies for customer acquisition (in particular Google Ads and Ads)
Web publishing and content management skills (preferably Adobe Experience Manager)
Experience with email / marketing automation platforms, preferably Oracle Eloqua
E-mail marketing and implementation of A / B testing to increase effectiveness
Social media publishing, monitoring and analytics
Experience working with cross-functional teams in a dynamic environment
Initiative and organizational skills
Experience of working in B2B marketing would be an advantage
HTML, CSS basis knowledge would be beneficial
Google Adwords certification would be an advantage
Consolidated knowledge of Microsoft Office Suite
Continuously curious about customer behaviors
Pragmatic and goal oriented
Passion for using and learning technology
Enthusiastic and self-driven
Metrics and data driven
Eager to learn and experiment, not afraid to fail
Likes team working
Understands the importance of marketing maths and marketing science
Analytical and numeracy skills, including a knowledge of reporting
Must be able to make sound independent decisions
Results driven and creative approach to problem solving
Team player working in a collaborative environment
Excellent organizational, written and oralmunication skills
We make what matters work. Everywhere you look from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day you’ll find one thing inmon.
It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable.
Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody.
We’re ethical, passionate, accountable, efficient, transparent and we’remitted to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Organization : Sales EMEA
Job Level : Individual Contributor
Schedule : Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position? : No
Does this position offer relocation? : No
Travel : Yes, 10 % of the Time