Paid Search Specialist
Vodafone Limited
Milano,Italy
21h fa

Digital transformation is a journey and needs to be nurtured and grown by talented people who experiment, fail fast and innovate at pace.

We work following agile principles fundamentals and we are looking for people who will help us develop challenging projects, sharing ideas and collaborating cross-functionally.

About the role

The Paid Search Specialist will manage daily optimization of paid search activity in order to meet targets within set budgets and CPA.

Furthermore, within the Digital Marketing team, he / she will perform ongoing paid keyword discovery, expansion and optimization as well as updating.

Key contributions :

  • Execute tests, collect and analyze data, identify trends and insights in order to improve and grow search performance
  • Ensure timely launch of search campaigns for new products, product offers or other marketing campaigns
  • Optimize ad-copy, ad-extensions, dynamic search ads, and other search creative elements
  • Ensure effective re-targeting of potential customers through RLSA, through existing and new DMP segment
  • Research and analyze competitor search activity, performance and impact
  • Maintain search account hygiene e.g., negative keywords, correct links and tracking, product
  • Key competencies, knowledge and experience :

  • Hands on experience directly managing and optimising complex PPC accounts and advanced paid search strategies
  • Proven track-record of hitting search targets within budget and driving search sales growth
  • Job experience from media agency or similar, biddable media specialist company
  • Able to work in a matrixed organization and experience of agile ways of working a plus
  • Detailed understanding of PPC technology, e.g. product feeds or account automation tools
  • Why Vodafone?

    We have created an environment where you can look forward to coming to work and are empowered to be at your best. We help you do your job in a way that suits you and give you opportunities to grow your skillset and progress throughout your career journey leveraging on learning opportunities in-

    house or participating to off-site conferences and events. At Vodafone Village you will find smart spaces equipped with foosball, ping pong and video-

    games and you will enjoy your place even more hosting the main Italian digital events and meet-ups.

    lipost

    Employment Type : Permanent

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