Digital Product Manager
Electronics For Imaging, Inc
Italy, Grassobbio
22h fa


WE are Self-starters , WE are Passionate , WE are Relationship builders , WE are Innovative , We are Nimble , and WE are Transparent

WE are SPRINTers ! We believe in challenging you, then providing you the room and flexibility to deliver.

EFI is looking for a Product Manager focused on our Digital business unit for our office located in Grassobbio, Italy.

Job Description :

The role will have clear ownership of a product line from initial concept through development, market introduction and end of life, as well the owner of the relative competitive products.

Responsibilities will include such areas as defining the market and product requirements, managing the product through the development stage, driving the customer qualification and introduction, creating the product positioning and messaging and analyzing competitors and partner opportunities.

Main Duties and Responsibilities

  • Understand market requirements (MRD), and define product concept and requirements (PRD) that meet customer needs
  • Drive product strategy and definition within product line, segmenting customers and markets
  • Ensure internal functional groups can launch, sell, fulfill, and support the product
  • Make decisions on trade-offs with respect to time, features, resources and quality to meet the business objectives
  • Develop clear product positioning including pricing and sales (both direct and channel) strategy and create messaging platform to provide foundation for outbound marketing
  • Create and execute the go-to-market plan including messaging, target verticals, sales enablement, demand generation activities, etc..
  • Work with sales to ensure successful product qualification and launch by key channel partners
  • Track and manage the business (revenue, margin, portfolio share with key partners, etc.) of the product line; take actions necessary to achieve growth and profitability goals
  • Monitor and respond to external factors including competition, market and technology trends
  • Personally evangelize products and company
  • Analyze and benchmark competitive products across the business unit product line, monitor competitive activity and identify customer needs;
  • make adjustments as necessary

  • Create competitive white papers and other documents for the sales teams that highlight the SWOT, and how EFI’s products should be positioned in the market
  • Job Requirements :

  • BA or BS degree required; MBA preferred
  • Minimum 10+ years experience in Digital product management and / or technical marketing role managing the product from inception through end of life
  • Strong track record of creating a product strategy, defining the product requirements, and delivering the product to market that exceeds objectives
  • Strong writing skills; ability to take a complex topic and distill it down to the key messages for the field to take action
  • Strong technical acumen; ability to understand EFI Reggiani and other Digital products, software and applications technology, and translate that knowledge into an actionable, clear deliverable to the field
  • Experience creating a business plan resulting in successful investment to develop the product
  • Ability to successfully position a product and to communicate this positioning and the product benefits in a way that is truly compelling to the target audience
  • Strong track record of successfully bringing new products to market; experience working through an OEM channel and business model is preferred
  • Excellent project management skills; ability to identify interdependencies, overcome obstacles, and manage complex projects on time delivering quality results
  • Leadership skills with the ability to influence the priorities of other functions to deliver strong business results
  • Ability to independently develop and / or lead the development of materials and strategic initiatives to influence the product line
  • Ability to analyze and track the business knowing when to make changes; ability to develop creative solutions and innovative product ideas to continue to deliver the forecast and strategic goals
  • Team player with strong interpersonal and communication skills
  • Works independently with the ability to multi-task while having excellent attention to detail
  • We move quickly, with the purposeful intention of solving a problem, accomplishing a goal, and ultimately making a difference for our customers, partners, colleagues and shareholders, EFI SPRINTers take action and adapt to changes in order to transform our customers businesses to be more productive and profitable through innovation in a digital print business.

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