Digital Lead - Italy
Allergan, Inc
Italy
23h fa

Allergan plc (NYSE : AGN) is a bold, global pharmaceutical company and a leader in a new industry model Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceuticals and biologic products for patients around the world.

Allergan markets a portfolio of best-in-class products that provide novel treatments for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology, anti-

infective and cardiovascular therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives.

Our success is powered by our world-class team’s commitment to being Bold for Life. Together, we build bridges, power ideas, act fast and drive results for our customers and patients around the world by always doing what it is right.

Join one of the world’s fastest growing pharmaceutical companies!

At Allergan you will have the opportunity to thrive in a fast-paced, strategic environment where bold, innovative thinking isn’t just welcomed, it’s encouraged.

Across all functions, we relish the opportunity to help our people fulfill their potential. Our rapid growth strategy means plenty of opportunities to step into the spotlight.

This is a newly created strategic role that will help drive our digital strategy. Accountable for providing digital marketing expertise to support Allergan’s local strategic marketing of our diverse portfolio of products, to enable growth acceleration and further enhance our customer experiences by enabling and optimizing omni-channel presence.

Main Areas of Responsibilities

  • Create, develop and implement long term digital and technological omni-channel vision and consumer strategy across brands based on understanding consumer insight and behaviours.
  • Define and drive focused interventions and capabilities to create efficiencies, drive customer engagement and improve customer centric approach to accelerate.
  • Create and implement a digital customer journey (Patients, HCPs, Payers and Consumers), by working with Market Access, Business Excellence and collaborating with marketing and communications to create a seamless, unique value-
  • added customer experience.

  • Build digital capability to improve our brands and business’ go-to market capabilities by championing innovative ways to propel growth through customer / consumer engagement, adopting a hands-
  • on management approach and supporting cutting edge digital channels across the organisation.

    Requirements

    The following listed requirements need to be met at a minimum level to be considered for the job :

  • Significant and proven experience in Digital Marketing either in-house or from a consultancy background
  • Translation of Technology to Business Application : The ability to translate technology into tangible commercial applications
  • Harnessing Platform Partnerships : Experience partnering with a) digital platform suppliers like Google, Facebook, Instagram, Amazon, etc and b)partnering with engineers and or engineering companies on working on digital solutions.
  • Leveraging Digital and Data to Drive Business and Behaviour Change : a) A proven track record on driving business and building brands through digital platforms and b) experience driving consumer behaviour change through digital pathways.
  • Partnering with Brand / Customer Partners : ability to understand business brand needs, and influence partners to create solutions that advance the business agenda.
  • B2B and B2C experience on direct to consumer communication and business to business.
  • Excellent communication and presentation skills with ability to creatively articulate (internally and externally) strategies and tactics that drive change, collaboration and innovative solutions courtesy of analytics, insights and data.
  • Influencing strong track record in influencing without authority peers, international and regional teams
  • Coaching and training of teams in the digital space.
  • Managing multiple stakeholders in a changing and flexible environment.
  • High level culture awareness and ability to adapt. Understanding how to translate global direction in to local business activities and initiatives (by country / product / proposition)
  • Education

  • Graduate Degree and / or MBA strongly preferred
  • LI-SA1

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