Marketing Research Manager
Perform Group
Milan, Italy
4 gg fa

Job Details


DAZN is our sports streaming service that allows fans to watch their sport, their way, live or on-demand . With access to the world’s best sports, fans can watch their favourite teams, leagues and players anytime, anywhere, for one simple, affordable price and with no long-

term contract. DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV service.

DAZN can play, pause and rewind anytime with no commercial interruptions and no long-term commitments.

DAZN is currently available in Canada, Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles .

Based on the success of DAZN revolutionizing the way we watch sports in DACH, Japan and Canada we plan to launch DAZN as an OTT service in Italy during 2018 and 2019.

  • In this new and pivotal role within our marketing team, you’ll be responsible for ensuring that the consumer is at the heart of our marketing decisions and strategy ;
  • that we understand how to engage them and what is important to them.

  • You will enjoy working in a fast-paced and innovative environment working closely with internal and external stakeholders in producing and translating consumer &
  • market insights into effective marketing techniques and strategies.

    WHAT WILL YOU DO IN YOUR NEW ROLE? % of role Manage the market insight and research programme globally including projects such as brand equity tracker and audience segmentation of sports fans20% Collaborate with Head of Media to develop marketing research roadmap20% Develop strong working relationships with internal teams and external partners, agencies and suppliers to leverage findings from different sources and achieve synergies across markets and departments20% Work with the central and local marketing teams to ensure market research projects provide value for the marketing teams and where appropriate the broader company functions (commercial, product, programming, executive)20% Manage research projects (multi or one country projects) and utilise syndicated research (e.

    g. GWI), digital and social media analytics10% Liaise with local market research team to ensure local research projects follow consistent global methodologies10% DO YOU HAVE THESE ESSENTIALS?

    Strong familiarity with digital media / broadcasting / content genre Evidence of running large scale strategic research initiatives and / or commissioning research projects Experience and understanding of customer and digital audience research, tools and challenges Extensive experience in managing and developing quantitative and qualitative research projects High level analysis skills and familiarity with statistical, data analysis and visualisation software (e.

    g Tableau) and survey software (e.g Survey Gismo) DO YOU HAVE THESE DESIRABLES? Customer research, advertising effectiveness, media measurement and digital analytic specialisms Knowledge and interest in sports content Global project experience THESE ARE THE DAZN COMPETENCIES YOU’LL NEED TO SUCCEED IN YOUR ROLE .

    Communicating with Impact Ability to set priorities, goals and timetables to achieve maximum productivity Commercial Awareness The ability to demonstrate an in-

  • depth knowledge of Perform, its products and services, the Digital and Sports Media sectors, our competitors and apply commercial expertise and judgement to this knowledge to deliver better business outcomes Teamwork &
  • Collaboration Working collaboratively with a group of people in order to accomplish a task or achieve a goal IF YOU HAVEN’T YET GOT A FEEL FOR THE CULTURE AT DAZN, THEN READ ON

    DAZN is currently available in Canada, Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles .

    DAZN is a part of Perform, a leading global sports media group. Check out DAZN

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