Head Of eCommerce
Costa Crociere S.p.A.
Italy Genova, IT 16121
6 gg fa

Job Description

Costa Crociere is seeking an experienced eCommerce Manager to join the new eCommerce & Digital Department, our unit born to deliver a status-

of-the-art website where the Customers can start their Digital Journey before coming onboard our ships.

The position will be responsible for the continuous improvement of the performance of the website in terms of traffic acquisition, engagement, contents consumption, leads generation, conversion rate and bookings.

Key Responsibilities :

  • Define and implement a Costa eCommerce strategy coherent with the Direct Sales strategy of the Company
  • Define the eCommerce KPIs and set the relative initiatives aimed to achive them
  • Take to the top the discovery and purchase experience in Costa websites
  • Liase with the Web Agency for content management
  • Liase with the SEO Agency in order to check and improve the organic traffic
  • Liase with the Digital Intelligence & Analytics Team in order to understand the performance of the website
  • Liase with the Digital Innovation Team in order to define the major improvements and the new functionalities to implement in the web platform
  • Lead a team of 8 eCommerce Strategists dedicated to the main markets where Costa works
  • Job Requirements

  • Bachelor's and / or Master's Degree in Marketing or Engineering
  • 7 years of experience in a similar role
  • Strong knowledge and direct experience on eCommerce strategies
  • Good knowledge of SEO (Search Engine Optimization) and concepts like visits, bounce rate, time on site, page visited, booking funnel analysis, conversion rate optimization
  • Strong business analysis sales oriented and project management skills
  • Strong committment on deadlines and results
  • Good english, spoken and written
  • Education Degree (Bachelor and / or Master) Career Level Manager Category Web

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