CRM Analyst M/F
Max Mara
Europe, Italy, Emilia-Romagna, Reggio-Emilia
25 gg fa

Job Profile

Within the CRM (Customer Relationship Marketing) department and reporting to the CRM Director, the CRM Analyst supports Customer Data Base Management & Analytics (customer insight, customer journey, retention analysis) for all Brands of Max Mara Group at a corporate level.

Key responsibilities :

  • Analyze and model structured data using advanced statistical methods
  • Review and improve data quality
  • Check data governance and usability across all channels
  • Cluster large amount of user generated content and process data in large-scale environments
  • Drive customer engagement focused on Big Data and Advanced Business Analytics
  • Perform explanatory data analyses, generate and test working hypotheses, prepare and analyze historical data and identify unique patterns for each Brand
  • Design and coordinate redemption plans and new initiatives; support execution by providing ad hoc data and reporting
  • 2. Creativity

    3. Achievement aiming at Excellence

    4. Leadership

    5. HR Management and Development

    6. Self-control of Priorities and Consequential Stress

    7. Look Interpretation and Awareness (product)

    8. Customer Orientation (product - mktg / sales / retail)

    9. Negotiation (mktg / sales / retail - Operations)

    10. Orientation to the Internal Customer (operations - Services)

    Candidate criteria

    Minimum Level of Education Required


    Minimum Level of Experience Required


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