Job Description :
We are looking for a savvy and innovative Product Marketing Manager with a unique combination of knowledge, experience and proven success in :
Product marketing : enterprise B2B software focused on financial planning, budgeting and forecasting; Cloud experience is a necessity
Financial management : specifically, enterprise planning, budgeting and forecasting
Content marketing : in-depth understanding of content requirements to support the sales cycle and buyer journey
We seek a person who thrives in a dynamic, rapidly changing and global work environment. Who doesn't shy away from new challenges and high expectations;
rather, someone who takes the challenge head-on and supports the global sales force by producing compelling content, collateral, and positioning;
who continuously monitors market and competitive intelligence, tracks market trends and anticipates buyer needs and behavior.
We operate on a global scale with direct and indirect marketing operations around the world and we continue to expand. This means our international marketing team is flexible, multi-
cultural and extends beyond 9-to-5 work hours in order to collaborate with our peers across multiple time zones. This position will be based in Stamford or Toronto, but regardless of location candidates must be able to spend time significant time in Lucca, Stamford and Toronto where the marketing team is based.
If you're passionate, innovative and creative with strong product marketing skills including :
Value-based messaging and positioning
Content creation and marketing
Market and competitive intelligence
and, if you think strategically and, more importantly you’re ready willing and able to roll-up your sleeves for tactical execution to support the global marketing and sales team we need to talk!
DUTIES AND RESPONSIBILITIES :
Develop messaging and positioning for our products, working closely with product management to translate product capabilities and features into benefits and value-
statements for customers
Collaborate with the product management and the Competitive Intelligence team to perform market research to influence future product direction
Interact with analysts and thought leaders to share strategy and discuss market trends
Support new products launches and releases and manage go-to-market execution
Develop the sales tools that support the selling process including sales kits and sales training programs
Working with the Product Marketing Director and the marketing team to develop new marketing collateral, web and social media content, trade shows, PR, and launch communications and events for both internal and external audiences.
Receives work assignments from Product Marketing Director based on current needs to support marketing strategy and tactical execution of marketing and sales enablement plans
DESIRED SKILLS AND EXPERIENCE :
Bachelors’ degree in Marketing, Finance or Business Administration
At least 3 to 5 years related experience in product marketing / product management and / or software
Project management skills and proven ability to influence cross-functional teams
International background and fluent in English (both verbal and written)
Proficient in Microsoft Word, Excel and PowerPoint
Able to convert feature / function into positioning and differentiation
Understanding / experience with CPM processes, preferably budgeting and planning
Approximately 30% international travel is required