The Digital Marketing Specialist will be responsible for delivering the digital brand objectives and for the successful management of digital strategy and goal assigned
The role requires an innovator, a trendsetter, a progressive thinker who can connect digital, social media, and SEO components to business goals.
The Digital Marketing Specialist plans and executes these initiatives including search, email marketing, social and online advertising campaigns, as well as be responsible of the enhancement and maximization of the on line reputation and stature.
It will also make recommendations regarding emerging digital and new technologies, and identify strategic partners when needed
Digital Strategy acquisition and leads generation
To support planning and development of digital marketing campaigns : mobile, video, display, native advertising, SEM and paid social
To support SEO planning and optimization;
To support managing the lead generation actions & emails campaigns to send to prospects
To support buying of advertising spaces on the Display / RTB campaigns
Continually develop best practices and ways to test new initiatives based on internal metrics and digital / social media reporting
Digital Brand Strategy
To creating and develope digital brand marketing projects to enhance QVC digital awareness
To scout and manage digital partnerships which strengthen the popularity of the website and the referencing (digital affiliation program)
To be proactive in defining and managing the creation of contents of advertisements and banners to promote the website, in collaboration with internal team or external agencies, according with KPIs and budget.
To engage and grow online communities and discussions, keep monitoring the blogosphere.
Strategic support within the team for the planning and execution of digital marketing plan dedicated to QVC vendors
Degree in digital marketing or equivalent
At least 3 years of experience in digital marketing focused on B2C, preferable in an international context.
Experience with Google Analytics and other web analytics tools
Experience working with PPC, affiliate, and retargeting platforms
English : Fluent
Excellent communication and interpersonal skills
Strong analytical mindset and approach
Detail-oriented, deadline-driven, and able to multitask with solid organizational and time-management skills
Strong influencing skills and experience working with internal / external stakeholders of all levels of seniority
Ability to thrive in a challenging, fast paced, and dynamic working environment
Able to work independently while also being a team player
Proactive, motivated, enthusiastic and focused on achieving great results
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