Product Marketing Specialist Marine
C​NH Industrial
To - Via Puglia 15, IT
7 gg fa


CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence.

  • Each of the CNH Industrial's brands is a major international player in its specific industry : Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery;
  • Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches;
  • Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection;
  • and FPT Industrial for engines and transmissions. More information can be found on the corporate website :


    The role of the Product Specialist inside FPT organization is to manage the Voice of the Customer’ throughout the organization with the objective of optimizing the company’s engines development capabilities and resources ahead of the competition.


  • Develop the off-road market know-how to define product go-to-market strategy :
  • Continuously monitor market needs and requirements (e.g organizing specific customer workshops with OEM and final customers), taking into account future technology / developments, competitor products / services and the changing requirements of regulatory norms.
  • Defining product drivers on a world-wide basis
  • Analyzing market trends in Off-Road business and competitors’ moves in terms of new product launches and technical roadmaps
  • Assess FPT product competitiveness and perform gap analysis
  • Identify improvement proposals and new market opportunities
  • Support the preparation of company’s program approvals through competitive assessment analysis
  • Produce technology roadmaps for product long term development.
  • Support Customers communication and training activities on key product features
  • Collaborating to FPT’s exhibitions preparation and attendance
  • Supporting FPT’s and Customers product launches, press-events and communication strategies
  • Organizing training sessions for FPT’s Sales teams customers / dealers
  • Support the development of marketing and sales tools and the release of commercial documentation
  • Manage the relation with the Regions to support local activities and acquire a world-wide knowledge of the markets

  • Master degree (Management / Mechanical engineering is preferable)
  • Good knowledge of English
  • MS Office and common ICT tools
  • Market-oriented approach with good problem solving skills
  • Ability to work by objectives and in team,
  • Strong communication attitudes and relationship skills to collaborate with multi-functional teams
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